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Peloton S-1

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Re: Peloton S-1

#101

Post by bduerst »

nlawalker wrote: post #53
uptown wrote: post #11

Under the risks section: "We derive a significant majority of our revenue from sales of our Bike and a decline in sales of our Bike would negatively affect our future revenue and operating results;" What many people don't know is that you can access all their classes using your own exercise bike and their apps, paying a little over 1/4 of the normal monthly subscription fee. The limitations of this approach is that y…

I had no idea! I had to go find it for myself: https://www.onepeloton.com/membership $19.49/mo gets you all the content. It's double that ($39) to make use of the bike's live metrics/dashboard/leaderboard, plus the bike itself is $2245. This is really interesting to me, as I've heard quite a few people say that the content is what they really like.

Anecdotally I know people to go home and race each other on their Pelotons. They all seem to like theirs.

Re: Peloton S-1

#102

Post by SCAQTony »

nlawalker wrote: post #53
uptown wrote: post #11

Under the risks section: "We derive a significant majority of our revenue from sales of our Bike and a decline in sales of our Bike would negatively affect our future revenue and operating results;" What many people don't know is that you can access all their classes using your own exercise bike and their apps, paying a little over 1/4 of the normal monthly subscription fee. The limitations of this approach is that y…

I had no idea! I had to go find it for myself: https://www.onepeloton.com/membership $19.49/mo gets you all the content. It's double that ($39) to make use of the bike's live metrics/dashboard/leaderboard, plus the bike itself is $2245. This is really interesting to me, as I've heard quite a few people say that the content is what they really like.

Perhaps a better investment would be to buy a road bike for $2,000. Spend $245 on a trainer and gear. Finally, get the subscription to the classes, and now you have both Peleton classes and a road bike.

Re: Peloton S-1

#103

Post by tbrock »

I’m a mega bear on this. It’s Juicero 2.0

The bike’s only have a lifetime of a couple years and the experience isn’t that great. The promise of software upgrades only take it so far until planned obsolescence kicks in.

This is just creating a fleet of useless metal that will have software vulnerabilities up the wazoo in a decades time.

Re: Peloton S-1

#104

Post by btian »

jimbob45 wrote: post #28
tempsy wrote: post #18

It really makes we wonder how we could be on the verge of a recession when companies like this become successful? Maybe I'm just too cheap to ever buy something like this but it feels like a mass marketed luxury good that requires a decent level of consumer confidence to have succeeded.

I feel like you're onto something. They take an iPad, slap it on an exercise bike, and charge $2000 for it. I could do that for the cost of the parts. The only thing protecting their business model is their exclusive patent on the idea. Perhaps the patent system is what is truly at fault here?

rsync is better than Dropbox amiright?

Re: Peloton S-1

#105

Post by pazimzadeh »

I have been waiting for essentially this, but with racing games onscreen. Does anyone know if they allow, or plan on allowing third party apps and games?

I can see a game like Mario Kart being very popular.

Re: Peloton S-1

#106

Post by uptown »

SCAQTony wrote: post #102
nlawalker wrote: post #53

Earlier quoted context omitted.

I had no idea! I had to go find it for myself: https://www.onepeloton.com/membership $19.49/mo gets you all the content. It's double that ($39) to make use of the bike's live metrics/dashboard/leaderboard, plus the bike itself is $2245. This is really interesting to me, as I've heard quite a few people say that the content is what they really like.

Perhaps a better investment would be to buy a road bike for $2,000. Spend $245 on a trainer and gear. Finally, get the subscription to the classes, and now you have both Peleton classes and a road bike.

Perhaps. How do road bikes on trainers handle out of saddle riding? Many spinning classes involve out of saddle riding.

Re: Peloton S-1

#107

Post by paxys »

tempsy wrote: post #18

It really makes we wonder how we could be on the verge of a recession when companies like this become successful? Maybe I'm just too cheap to ever buy something like this but it feels like a mass marketed luxury good that requires a decent level of consumer confidence to have succeeded.

Being "on the verge of a recession" means nothing. There have been people constantly predicting the next recession since 2011. And there was zero talk of an economic downturn in 2007.

Re: Peloton S-1

#108

Post by michaelmior »

justinator wrote: post #97
mrnobody_67 wrote: post #89

85million cumulative workouts as of June 2019... really low actual usage relative to revenue.

Do they follow the same model as a big chain gym? Hope people get the subscription, but never use it?

I don't think their marginal costs increase the same way as a gym. People using their bikes more just means somewhat higher load on their servers for users using the workouts (and I suppose more demand for new content). There is a cost, but I'm guessing it's much lower than the cost of the added wear on gym equipment and the need for extra staff and other costs associated with a gym.

Re: Peloton S-1

#109

Post by paxys »

gamblor956 wrote: post #54
michaelwilson wrote: post #46

Earlier quoted context omitted.

What's amazing is that they get people to pay _more_ than they would - or would even think of paying - for a streaming service like Netflix or Hulu, but their content creation costs are obviously a fraction of what it take to produce even one show on those platforms.

What's really crazy is that the cost of 1 month of a Peloton subscription is less than the cost of 2 spinning classes in a real-world spin studio. If you spin enough, you actually do save money with a Peloton. $40/month + $2000/bike vs $30/class (in LA/NY/SF) results in a breakeven point of roughly 4 months if you spin every weekday, which many spin aficionados do.

> 2 spinning classes in a real-world spin studio

Located in the most expensive markets in the country.

Re: Peloton S-1

#110

Post by _57jb »

pattisapu wrote: post #65
uptown wrote: post #11

Under the risks section: "We derive a significant majority of our revenue from sales of our Bike and a decline in sales of our Bike would negatively affect our future revenue and operating results;" What many people don't know is that you can access all their classes using your own exercise bike and their apps, paying a little over 1/4 of the normal monthly subscription fee. The limitations of this approach is that y…

I have it and I like how the whole package works together -- in particular, how certain teachers are very careful to show how to keep good form for your back etc. When I see a guy on the same exact machine as me, showing bad form like a slightly curved back or whatever with the heels, and then correcting to the proper form, referencing the same bike, on a giant Android tablet in front of me, that is very helpful. And…

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