Earlier quoted context omitted.
It seems clear that e-cigs are better than smoking. It also seems clear that e-cig manufacturers are hoping to hook young non-smokers to expand their market. Both are valuable bits of info, but "e-cigs do confirmed damage" is extremely important info from a public health perspective.
It should also be clear that not using electronic cigarettes is better than using them.
That is obvious. But switching the current cigarette smokers to electronic cigarettes seems clear to be a better alternative for both the smokers and the people around them.