“Merry Christmas" vs. "Happy Holidays" - nearly double the conversion rate.

Post by jordan0day » Wed, Dec 29, 2010, 6:18 AM UTC

bigiain wrote: post #41

jordan0day wrote: post #10

Earlier quoted context omitted.

While I very much agree with your sentiment (email marketing is usually a bad thing ), this article seems like a small example of "psychological hacking" and I hate to admit how interesting this sort of thing really is. It frightens me to know that there are people who spend as much time optimizing the performance of their marketing messages as we do on algorithms. The key difference (at least this is what I tell mys…

If you keep thinking that way, you're doing yourself a great disservice. No matter _how_ great your algorithms are, without letting people know about it, you won't sell anything. Like everywhere else, 90% of everything is crap and "marketing" is no exception, but how many bingo cards do you suppose Patrick would have sold if he wasn't greatly skilled at some oft-disparaged disciplines like SEO and email marketing? Ma…

Post by zackattack » Wed, Dec 29, 2010, 7:22 AM UTC

patio11 wrote: post #38

jrockway wrote: post #5

I think people think the "Merry Christmas $name" email is not spam (it looks like a message from a friend), so they open and read. "Happy Holidays" is something that only people trying to sell you something say, so you mentally filter that email. The conversion rate is just a depressing example of how people will buy anything you tell them to. Once you get people to read your email, you'll much more likely to convert…

I sold a few hundred dollars of BCC with an email whose subject line was "Merry Christmas from Bingo Card Creator" It went to somewhere like 1,500 teachers who had previously expressed an interest in playing educational bingo and asked for a monthly email newsletter reminding them about activities they would probably like. The content is pretty predictable: it is almost Christmas, you're busy, here's something which…

Post by Misha_B » Wed, Dec 29, 2010, 8:08 AM UTC

Post by patio11 » Wed, Dec 29, 2010, 9:43 AM UTC

zackattack wrote: post #63

patio11 wrote: post #38

Earlier quoted context omitted.

I sold a few hundred dollars of BCC with an email whose subject line was "Merry Christmas from Bingo Card Creator" It went to somewhere like 1,500 teachers who had previously expressed an interest in playing educational bingo and asked for a monthly email newsletter reminding them about activities they would probably like. The content is pretty predictable: it is almost Christmas, you're busy, here's something which…

What do you use to design/send your newsletters?

Post by lwhi » Wed, Dec 29, 2010, 12:40 PM UTC

roel_v wrote: post #66

rorymarinich wrote: post #16

Earlier quoted context omitted.

When you email me, that means that you update one of the only two applications on my Dock that's programmed to show a number — and the other one is a To Do application. Is your email as important as my to-do list telling me what I've got due today? If not, don't send it. When you email me, that means you update one of the only three applications on my Phone that are enabled to show me a number — and the other two are…

Sure, because you're the center of the world and everybody else should think about your specific setup and technology fetish of the week rolls eyes . Look, I dislike spam as much as the next guy, but being an entitled whiner like you are in this post is beyond ridiculous. If you don't like advertising and businesses trying to sell you stuff, move to North Korea and send me a postcard next Christmas to let us know how…