I think people think the "Merry Christmas $name" email is not spam (it looks like a message from a friend), so they open and read. "Happy Holidays" is something that only people trying to sell you something say, so you mentally filter that email. The conversion rate is just a depressing example of how people will buy anything you tell them to. Once you get people to read your email, you'll much more likely to convert…
While I very much agree with your sentiment (email marketing is usually a bad thing ), this article seems like a small example of "psychological hacking" and I hate to admit how interesting this sort of thing really is. It frightens me to know that there are people who spend as much time optimizing the performance of their marketing messages as we do on algorithms. The key difference (at least this is what I tell mys…
Like everywhere else, 90% of everything is crap and "marketing" is no exception, but how many bingo cards do you suppose Patrick would have sold if he wasn't greatly skilled at some oft-disparaged disciplines like SEO and email marketing?
Marketing done wrong is just as useless as all the programming done wrong you laugh at on Daily WTF. If you think you can run a profitable startup while religiously _not_ doing "marketing", I think you're wrong. I'd love to hear how you pitch that philosophy to investors though....