31–40 of 78 posts
It's worth remembering that the conversion rate only applies to the people who clicked at all - remember the surly curmudgeons like us who don't. :)
Just before you think about applying this to your business.
And I bet if you sent 'Happy Hanukkah' vs. 'Happy Holidays' you'd get much more traffic from Jewish recipients. Repeat with any holiday specific to a group.
I'm not religious, it's just the goddamn holiday. I don't say 'happy holidays' to a Jew, because it's flat out rude. They're Jewish, it's their religious holiday and I respect that. I'll say happy Kwanzaa if I knew someone celebrated it. I'll say happy noodle day to a spaghetti monsterist.
I like respect. If I'm spending money, I want some damn respect or I'll go to the little store downtown and buy something that's actually celebrating the holiday I'm buying for: Christmas.
I think people think the "Merry Christmas $name" email is not spam (it looks like a message from a friend), so they open and read. "Happy Holidays" is something that only people trying to sell you something say, so you mentally filter that email. The conversion rate is just a depressing example of how people will buy anything you tell them to. Once you get people to read your email, you'll much more likely to convert…
People like the author of this post try to abuse my attention, and that is not OK with me. What does 'abuse my attention' mean to you? Is it unsolicited (spam) email, or just any form of marketing/promotion in general? This is an important point to address for startup founders who often rely on obtaining and nurturing attention relationships with their users.
1. You probably don't have a personal relationship with your customers. Don't fake it.
2. Trying to sell your customer something off the back of a message like this is opportune and Machiavellian.
3. If you want an opportunity to sell your customers something - be honest and upfront about it.
At the end of the day, this article is just an advertisement for an email conversation company.
And I bet if you sent 'Happy Hanukkah' vs. 'Happy Holidays' you'd get much more traffic from Jewish recipients. Repeat with any holiday specific to a group.
The conversion rate could be much better because people rarely see Merry Christmas any more. I'd have bought something from Walmart if they just said 'Merry Christmas' over 'Happy Holidays'. I'm sorry, I'm not celebrating 'happy holidays' I'm celebrating mother fucking Christmas. I'm not religious, it's just the goddamn holiday. I don't say 'happy holidays' to a Jew, because it's flat out rude . They're Jewish, it's…
Oh, and what if you're talking to a Pagan? Do you identify them by the sacrificial blood they are so clearly wearing?
I think people think the "Merry Christmas $name" email is not spam (it looks like a message from a friend), so they open and read. "Happy Holidays" is something that only people trying to sell you something say, so you mentally filter that email. The conversion rate is just a depressing example of how people will buy anything you tell them to. Once you get people to read your email, you'll much more likely to convert…
While I very much agree with your sentiment (email marketing is usually a bad thing ), this article seems like a small example of "psychological hacking" and I hate to admit how interesting this sort of thing really is. It frightens me to know that there are people who spend as much time optimizing the performance of their marketing messages as we do on algorithms. The key difference (at least this is what I tell mys…
I think people think the "Merry Christmas $name" email is not spam (it looks like a message from a friend), so they open and read. "Happy Holidays" is something that only people trying to sell you something say, so you mentally filter that email. The conversion rate is just a depressing example of how people will buy anything you tell them to. Once you get people to read your email, you'll much more likely to convert…
In what way is this abusing their confidence?
P.S. For folks who are curious about possible ways to address diverse customers without compromising one's very non-diverse principles:
http://us1.campaign-archive.com/?u=77a3e522d2bf02ea858d2316c...
I think people think the "Merry Christmas $name" email is not spam (it looks like a message from a friend), so they open and read. "Happy Holidays" is something that only people trying to sell you something say, so you mentally filter that email. The conversion rate is just a depressing example of how people will buy anything you tell them to. Once you get people to read your email, you'll much more likely to convert…
I sold a few hundred dollars of BCC with an email whose subject line was "Merry Christmas from Bingo Card Creator" It went to somewhere like 1,500 teachers who had previously expressed an interest in playing educational bingo and asked for a monthly email newsletter reminding them about activities they would probably like. The content is pretty predictable: it is almost Christmas, you're busy, here's something which…
It tripped me up while I was reading it.
Earlier quoted context omitted.
If you use unique e-mail addresses like the GP (jrockway), you could funnel all potentially-obnoxious mail into a separate folder that doesn't trigger notifications. At least, that works with gmail on my Android phone. It's unreasonable for everyone who wants to e-mail you to predict that you have an aggressive notification system.
> It's unreasonable for everyone who wants to e-mail you to predict that you have an aggressive notification system. No, it's not. Maybe it was when we didn't have RSS and other "push" systems like Twitter and Facebook to handle people who didn't know who wanted to see their updates but assumed somebody might. Now, however, there is little reason to push content directly to my inbox rather than letting me specify the…
I _try_ to use unique email adresses, but it's a bit of a pain so I only end up doing it when I suspect spamminess, perhaps there's an opportunity here, a simplified way to auto generate single vendor/website specific email addresses directly from mail clients. It'd be reasonably easy to do it inside gmail on chrome, but I'd wNt it to work the same from my phone, iPad, laptop, desktop, and webmail. That makes it a bit harder. Perhaps a mail server based scheme where I can bcc a specific address and have the mail server/proxy deal with everything...