Earlier quoted context omitted.
Hazelnut spread is one of those things that is much more commonly referred to as the brand name. No one says "Reynolds wrap" they say "aluminum foil". No one says "hazelnut spread", they say Nutella. No one says "resealable sandwich bags", they say ziploc bags.
Most people would just say "sandwich" unless the spread is somehow critical to the tale. I know it's a quote, but it sounds most odd to me as most people I know don't really brand drop in conversation. Coke is probably the big exception there... TIL what ziploc bags are. Just called "sandwich bags" here. Cling film isn't "sarran wrap" here either. :)
Even then, it may not be. There are plenty of places where Coke has become the generic name for pop, and doesn't necessarily refer to the brand.