Hopefully this signals the end of the designers tyranny at Apple. While physical design has been of paramount importance in Apple's rise to the top, it has been more and more detrimental as Jony and his group wandered into worshipping at the altar of luxury and Platonic idealism. When combined with /not/ ignoring other than luxury market segments and usability that was fine. But when Jony's star was completely ascend…
Actually, the tyranny of design at Apple existed long before Jonny Ive. It began with Donald Norman who regularly discusses his Philip Starck juicer which "not meant to squeeze lemons, it is meant to start conversations." I can't find the quote, but Donald Norman said something along the lines of "create something beautiful and people will say it's wonderful and easy to use". This has always been the Apple way, and I…
If there’s anyone whose design principles I’d want at Apple, it’d be the guy who espoused clarity and unambiguity. Him waxing poetic about a useless juicer seems very out of character, although he did indeed say that [2]. I’d be interested to hear more about his more current work for Apple.
[1] https://en.m.wikipedia.org/wiki/The_Design_of_Everyday_Thing... [2] https://www.theguardian.com/arts/features/story/0,11710,1166...