Earlier quoted context omitted.
Why do they ban third-party advertising in particular? It seems like advertising should be allowed as long as it's display only with no outward information flow. Basically ads equivalent OTA television or magazine ads should be allowed.
Honestly all advertising targeted to children should be banned. It's just not fair. Children don't stand a chance against marketing crafted by adults. You're pitting the mind of a child against that of a trained, professional, adult marketer. The kid is their clay to be molded.
This is a win for advertisers, a loss for publishers and ad networks making money from mis-targeted ads.