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“Apps intended for kids may not include third-party advertising or analytics”

developer.apple.com

81–90 of 398 posts

Re: “Apps intended for kids may not include third-party advertising or analytics”

#81
post #28
post #3

Earlier quoted context omitted.

Why do they ban third-party advertising in particular? It seems like advertising should be allowed as long as it's display only with no outward information flow. Basically ads equivalent OTA television or magazine ads should be allowed.

Honestly all advertising targeted to children should be banned. It's just not fair. Children don't stand a chance against marketing crafted by adults. You're pitting the mind of a child against that of a trained, professional, adult marketer. The kid is their clay to be molded.

This seems to be getting missed, but those kids apps are serving ads for adults. Google has gone way out of their way to make it confusing to block mobile ads (you used to have to add a blacklist domain.) Last year they removed support for that and required advertisers to check an option within the ad campaign. Earlier this year they removed that option.

This is a win for advertisers, a loss for publishers and ad networks making money from mis-targeted ads.

Re: “Apps intended for kids may not include third-party advertising or analytics”

#82
post #75

Earlier quoted context omitted.

If you think about it Apple is basically the corporate manifestation of GDPR. They can just decide whatever they want and everyone has to comply or get out. In the real world someone has to file a complaint with the DPC, it gets investigated, gets appealed for years. https://techcrunch.com/2019/01/21/french-data-protection-wat...

That's correct, and quite terrible IMO - I'd prefer to have a non-private entity serving as the gate keeper to walled gardens like these... or just not have walled gardens.

I think it's great, refreshing even.

Re: “Apps intended for kids may not include third-party advertising or analytics”

#83
post #75

Earlier quoted context omitted.

If you think about it Apple is basically the corporate manifestation of GDPR. They can just decide whatever they want and everyone has to comply or get out. In the real world someone has to file a complaint with the DPC, it gets investigated, gets appealed for years. https://techcrunch.com/2019/01/21/french-data-protection-wat...

That's correct, and quite terrible IMO - I'd prefer to have a non-private entity serving as the gate keeper to walled gardens like these... or just not have walled gardens.

Then use Android. No one is preventing you.

Re: “Apps intended for kids may not include third-party advertising or analytics”

#84
post #8
post #3

Earlier quoted context omitted.

Why do they ban third-party advertising in particular? It seems like advertising should be allowed as long as it's display only with no outward information flow. Basically ads equivalent OTA television or magazine ads should be allowed.

Because no ad network is trustworthy. It avoids stories like "developer's labour of love banned over ad network that resold space to ad network that resold space to ad network that put an inappropriate ad".

"Developer's labor of love taken over by a publisher that got acquired by Evil Corp which allowed anyone to buy ads on their platform."

Re: “Apps intended for kids may not include third-party advertising or analytics”

#85
post #40

Earlier quoted context omitted.

YouTube would be well advised to follow this model for videos intended for kids and anything on YouTube Kids outside of iOS.

On YouTube it’s not just the presence of ads that’s the problem, it’s the type of ads. My kids were watching an obviously kids-themed kids-friendly YouTube video and were shown an ad for Walking Dead, with graphic scary zombies. My 4yo was covering her eyes in fear. Like WTF Google.

Yeah I actually stopped allowing YouTube and YouTube Kids. YouTube has inappropriate ads, and YouTube Kids content is basically half ads in disguise (just people advertising toys and how they work).

Re: “Apps intended for kids may not include third-party advertising or analytics”

#86
post #26

I totally agree with this! I built a game and naively added ads to it as it seemed a good way to monetize. The game started to be really liked, and had 300k+ downloads overall. Many kids started playing it also. Luckily I realized quickly that kids play on the devices of parents and so the ads they might see are at times super inappropriate! Then I removed all ads, I'd rather make less money but have people play and…

>Luckily I realized quickly that kids play on the devices of parents and so the ads they might see are at times super inappropriate!

That was exactly what happen to my kids yesterday. I don't mind ads, but when they are inappropriate for the 5 years old I get really pissed off. And I wish Apple Arcade could come sooner so they don't get distracted with Ads.

It is the same reason I don't really allow them to watch Youtube unattended anymore. I wish there is some curated Kid Channel I can safely let them browse. ( Kid these days are extremely good with technologies )

Re: “Apps intended for kids may not include third-party advertising or analytics”

#87
post #78

Earlier quoted context omitted.

A year ago I would have agreed but a lot has happened lately. Play store went from 3.2m to 2.6m apps last year. When it comes to rejecting apps that violate their tos they are pretty trigger happy.

I feel like they're trigger happy... but via automation and scripts that I'm not sure are getting that much. Like the volume is down, but for all I know it's just the same actors getting the same stuff out there. It's really hard to tell.

I thick they are starting to do some good.

For what it's worth, Apple QA is also mostly automated.

Re: “Apps intended for kids may not include third-party advertising or analytics”

#88
post #71
post #26

I totally agree with this! I built a game and naively added ads to it as it seemed a good way to monetize. The game started to be really liked, and had 300k+ downloads overall. Many kids started playing it also. Luckily I realized quickly that kids play on the devices of parents and so the ads they might see are at times super inappropriate! Then I removed all ads, I'd rather make less money but have people play and…

Do you morally disagree with advertising/tracking monetization as a whole or just those particularly geared towards vulnerable populations? (children in your instance) I have my professional job developing software solutions for clients on a contractual base, but for a period after I graduated university I dabbled in mobile development and made the decision during that time that I'd never bloat my crappy apps with ad…

I think he was worried about ads that were targeted at adults, but their game was targeted at kids.

Similar to how Spotify with ads includes Trojan condom commercials, which makes Spotify-with-ads unusable in many situations

Re: “Apps intended for kids may not include third-party advertising or analytics”

#89
post #62

Are first party ads better for kids?

What defines first or third party?

The creator of a kids game is first-party, and can manually place ads within their own app. Anybody else is third-party, and is not allowed.
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