Often we forget a company of one person is no company, it’s a
business. A company implies multiple people working toward a goal, often people forget that, so start thinking about it now.
Start thinking about who you will hire. What will they do? How much do you need to pay them? What skills do they need?
Begin with a spreadsheet. Estimate monthly cash flow. How many employees can you afford? What’s the ROI from a single employee? In the beginning it may just be you. Which employees even contribute to revenue and which are just support? At what point does the ROI of the employee bring in enough revenue to hire a second employee and have sufficient runway for the business? Then figure out when you can hire the third, and the forth, and at what point (if ever) does revenue grow enough that you can start hiring dozens of employees. Does this business still make sense with this company?
How many hours do your employees work? What hours do they work? How much time off do they get? How much does it cost you? As your headcount grows, your revenue should be growing, but your costs also grow. Is there ever time to make big company investments? Better offices or company getaways for morale and team building? Do you even have offices? Where do all these people work? Surely you can’t all just be in a coffee shop somewhere. Do they work remotely? If so then what time zones are they in, and how will you know they can trust you or you trust them? How do you know they won’t steal from the company, or do their own personal work while working on company time?
Who will do your sales? Initially probably you, but not for long, you have other things to do. How will sales people be compensated? Purely commission based? Maybe it works if you have a very high value product, but even then you probably also need to give them a salary to keep them around. How much commission? How long is the sales cycle?
How will you measure employee performance? How will you deal with non-performers? How will you fire someone? With little to no mercy? Even if they really need the job?
And how will you delegate responsibilities? When do you plan to delegate spending decisions to someone who handles finances? When will you dedicate someone to hiring people and managing employee relations?
All this and more are things you will have to confront if you plan to build a real company.