Real estate agents have three things they offer that until recently you could not get on your own. The first is listing on the MLS. The second is the MLS lockbox so other realtors can easily show the listed house. The third is access to the negotiated forms. All of these you can now get from a startup called Savvy Lane for a flat fee. We listed our house in Portland, paid Savvy Lane $495, and it sold 11 days later. I…
The catch is you don't know whether you under priced your house for that or well more than that unless you paid an appraiser or broker to help you set the price. Most FSBOs sell for under market.
Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
271–280 of 329 posts
Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
#272Real estate agents have three things they offer that until recently you could not get on your own. The first is listing on the MLS. The second is the MLS lockbox so other realtors can easily show the listed house. The third is access to the negotiated forms. All of these you can now get from a startup called Savvy Lane for a flat fee. We listed our house in Portland, paid Savvy Lane $495, and it sold 11 days later. I…
The catch is you don't know whether you under priced your house for that or well more than that unless you paid an appraiser or broker to help you set the price. Most FSBOs sell for under market.
Pay that instead.
Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
#273Earlier quoted context omitted.
One of the key functions of a broker is to provide plausible deniability, such as screening potential buyers who you think might waste your time or to avoid accusations of discrimination.
Brokers have to present all offers.
Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
#274Earlier quoted context omitted.
For those unfamiliar, what do they do?
Online estate agent (real estate broker in US terms, I think). You list your house on their website and stick their sign outside your house, and then pay a fixed fee (£900 apparently).
>Purplebricks has already become the number one Real Estate Brokerage in the UK in only three years, and is the fastest growing brand in Australia since launching there in 2016.
They've now launched in the US. Not sure how that'll go. They've got good trustpilot feedback https://www.trustpilot.com/review/www.purplebricks.com
The model seems slightly different in the US. In LA it seems to be a fixed $3,600 fee https://www.purplebricks.com/sell?lreeZipcode=90210
Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
#275Not accurate at all. For one, Zillow could do about 1000 things to promote competition among realtors, but it doesn't do that.
It could remind people that in 1950, the Supreme Court ruled that putting a hard-coded "6 %" on a real estate contract is, in fact, illegal price fixing.
It could remind people that "6 percent" of a sales price often equates to a much larger number when it comes to equity lost (e.g. if you have 250K equity in a house worth 750K, the commission amounts to ~ 21.3333 % of your equity.
It could remind Realtors that attempting to get people to sign contracts that they refuse to negotiate on is coercion, and it could help people sue Realtors who participate in cartel-like practices.
But it doesn't do that.
For those interested: The Supreme Court case from 1950: UNITED STATES v. REAL ESTATE BOARDS https://caselaw.findlaw.com/us-supreme-court/339/485.html
Factual findings of the Court
Enough has been said to show that under our decisions an illegal price-fixing scheme has
been proved, unless the [339 U.S. 485, 489] fixing of real estate commissions is not included
in the prohibitions of 3 of the Act. Price-fixing is per se an unreasonable restraint of trade.
It is not for the courts to determine whether in particular settings price-fixing serves an
honorable or worthy end. An agreement, shown either by adherence to a price schedule or by
proof of consensual action fixing the uniform or minimum price, is itself illegal under the
Sherman Act, no matter what end it was designed to serve.Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
#276Earlier quoted context omitted.
Part of the problem is that most realtors want it that way. I live in Austin, and the push for a few years now has been to have a "silent market" where a buyer picks a "full service" realtor (AKA full commission), and gets a week or so jump on properties being listed in the MLS. This gives them a better chance to get the property before the MLS hordes descend and start bidding it up. The part I've never understood is…
Perhaps a pocket listing isn’t paying the Buyers Agent half of the fee, so saving 3% right there. Depending on the market that may be worth it versus going to the broad market and having to pay both sides of the commission.
In a given market area there are literally thousands of real estate agents. Even with a 1% discount off the top, what do you think the odds are that the best offer on the market just so happens to be a listing that your real estate agent just so happens to be the listing agent for?
Real estate is a racket.
Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
#277Earlier quoted context omitted.
> "That being said, the National Association of Realtors (NAR) and their local branches are the definition of a cartel." NAR was actually investigated by the federal government (FTC i think? ), who concluded much the same, but lobbying buried the report and nothing came of it. MLS's maintain power by strictly controlling access to information. they have the most up-to-date and the most detailed information about prop…
Nothing came of it? The whole Virtual Office Website (VOW) thing got created.. before meetings NAR and RESO intone legalese about encouraging competition. There's a lot of fear that the FTC will step back in and do something. With the level of MLS balkanization, innovation has a bunch of high hurdles.
I worked for a real estate company building an online real estate service since before the creation of VOW/IDX. Prior to that, the way we got access was through my boss's own real estate brokerage account with the state's main MLS. We expanded to support more MLS's in the area and each one was a huge pain in the ass. We had to have customers who were members of that MLS BEFORE they would give us access to their data. They would limit the data we had access to as much as they possibly could, and had absurd rules about what could/could not be displayed publicly, as well as privately when members of our customers' sites were logged in. It became much easier to get access to the data after the VOW/IDX implementations rolled out at each MLS.
Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
#278Earlier quoted context omitted.
One of the key functions of a broker is to provide plausible deniability, such as screening potential buyers who you think might waste your time or to avoid accusations of discrimination.
Brokers have to present all offers.
Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
#279Earlier quoted context omitted.
"Good" real estate agents are interested in moving as many houses as quickly as they can, to gain as much vig revenue as possible. "Good" real estate agents from the buyers perspective would be slowing down sales, reducing the overall price they make a percentage on anyway (which is why fixed rate for a "class" of real estate would work better) as a disincentive. Why would a real estate agent dissuade someone from bu…
> Why would a real estate agent dissuade someone from buying something? Story time! When I was looking at buying my (now current) house, I had a realtor on my side, and my wife actually found the listing (no knock on the realtor there - my wife was just that on top of things) and the house was actually for sale from a realtor at the same company as my realtor. As we were doing the inspection, I had questions about th…
That's also not just hypothetical either, we've been sued a couple times as a brokerage because one of our agents recommended a particular inspector who missed major termite damage.
Re: Zillow CEO: startups trying to disrupt real estate commissions will fail (2012)
#280I don't mind paying a commission to the buyer broker - they are the ones that do most of the work in most markets.