I think it's supposed to look like little message bubbles, but I get kind of a "squirt emoji" vibe from it. Edit: apparently HN doesn't support emojis. https://emojipedia.org/splashing-sweat-symbol/
Got the same impression
New logo
131–140 of 259 posts
Re: New logo
#132Ignoring the actual shape/design - they went from 11 colors to 4 (+1 if you consider the text itself). This isn't much of an improvement because printing any swag/tshirts will require a full 4up press (or four spots, depending on how they choose inks) - which is still quite expensive. The old ChallengePost logo used 4+ colors, which meant every shirt we printed came at a $2-5 premium over a single color. When we rebr…
>11 colors to 4 (+1 if you consider the text itself) I was confused by this claim in TFA. I see 4 colors of lines in the old logo, plus 4 colors where the lines overlap. 4 + 4 = 8, obviously. Even if we counted text and background (which doesn't seem commonplace when discussing how many colors a logo has) that only brings us to 10. I get why 4 colors is preferable to 8, but I don't know where the number 11 is coming…
Possibly the required white bg?
Re: New logo
#133[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
That was my reaction too: a squirty swastika.
Re: New logo
#134[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
To be fair, there's swastikas hidden in all sorts of innocuous places. It's such a basic shape (which is why it was historically popular) that it's hard to avoid accidentally incorporating one somewhere.
Anything with rotational symmetry runs a high risk of somehow incorporating one.
Re: New logo
#135This feels so generic. I get the problem they're referencing with too many colors and not working in all contexts. But the human mind being what it is, I never had a problem connecting "rainbow-colored #" with "Slack". This...this is just some kind of blob. I couldn't tell this apart from a big pharma company, or some kind of conglomerate that makes everything from toasters to jet planes. I'm reminded of the Philip M…
^THIS.
It does feel generic. I'm actually retroactively impressed that the old one looked so classy using so many colors (pour one out for https://metalab.co, who is doing just fine). I actually loved the different treatments—the Slack brand always felt like one of their strongest assets. It looks like the Joomla logo now – https://www.joomla.org/
Re: New logo
#136[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
To be fair, there's swastikas hidden in all sorts of innocuous places. It's such a basic shape (which is why it was historically popular) that it's hard to avoid accidentally incorporating one somewhere. Anything with rotational symmetry runs a high risk of somehow incorporating one.
> Anything with rotational symmetry runs a high risk of somehow incorporating one.
Well, anything featuring right angles, four lobes, and rotational symmetry. Drop any one of those and the accidental swastika risk drops tremendously.
Re: New logo
#137Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…
It's a shame, too, because the technical reasons they described were all completely sound — but are no reason for them to have thrown the baby out with the bathwater.
I felt like the technical reasons were also sound. But yeah the old logo was better, so go figure :/
Re: New logo
#138[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
It's a swastikoid, like the Sun Microsystems logo (also Columbia Sportsware Company)! https://latticelabyrinths.wordpress.com/ https://goodlogo.com/extended.info/sun-microsystems-logo-238... https://goodlogo.com/extended.info/columbia-sportswear-logo-...
The old Sun logo is forever one of my favorite clever logos.
Re: New logo
#139I really like their last logo. It was recognizable.
If they really just wanted to change it, they could have just simplified the colors. Oh well, now they just look like every other generic company (it reminds me of bank logo but I can't remember which one).
Re: New logo
#140[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
It reminded me more of the Visitors logo from the TV miniseries "V".
You mean the one that was deliberately designed to look like a swastika, and even used in black on a white disk in a red field in their flags to underline the “hey, these guys are like Nazis” vibe?