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New logo

slackhq.com

41–50 of 259 posts

Re: New logo

#41
Shouldn't these multi-million-dollar design firms have a checklist that includes:

* [ ] Doesn't look like 4 sets of you-know-what arranged in a circle

* [ ] Whitespace between elements doesn't look like swastika

Someone mentioned these, and now I can't unsee them. Way to go, Slack.

Re: New logo

#42

Earlier quoted context omitted.

It's not an either-or thing. Slack engineers are still working on the technology aspects.

Hmmmm... yeh, but when any company starts messing with their branding, it frequently turns out to be not a good sign .

How do you figure-do you have any specific cases you're thinking of? Like the platform itself, the brand and positioning of a company is constantly evolving.

Re: New logo

#43
This seems like it tracks with the rumours/suspicions that they are planning to go public soon. It's likely that the impetus for their stated desire to to clean up and consolidate their branding, could be that aforementioned upcoming IPO.

Re: New logo

#45

Every company must have a logo with four colors -- some variant of red-green-blue-yellow. It should also fit into a square, and the colors must stay separate, splitting the square into 4 parts if possible.

What's the rationale?

I was thought quite the opposite for logos (re: colors): fewer colors is better, and the logo should be instantly recognizable in monochrome. It being something a layperson could draw reasonably well is also a good thing.

Edit: Did I just miss the sarcasm train here? It's very possible.

Re: New logo

#46

Earlier quoted context omitted.

Hmmmm... yeh, but when any company starts messing with their branding, it frequently turns out to be not a good sign .

How do you figure-do you have any specific cases you're thinking of? Like the platform itself, the brand and positioning of a company is constantly evolving.

Uber is a prime example of this

Re: New logo

#47
This feels so generic. I get the problem they're referencing with too many colors and not working in all contexts. But the human mind being what it is, I never had a problem connecting "rainbow-colored #" with "Slack". This...this is just some kind of blob. I couldn't tell this apart from a big pharma company, or some kind of conglomerate that makes everything from toasters to jet planes. I'm reminded of the Philip Morris rebrand to Altria, even as far as a generic colorful squarish logo. It's gone from "# means Slack" to "I guess that's Slack...?"

Re: New logo

#49
post #11

PSA: If the new sidebar is a little too aggressively purple for you (it was for me), the "Aubergine classic" sidebar is the old style

Thanks! I was just wondering why the contrast was so sharp after the update.

Re: New logo

#50
I miss the octothorpe (#) -- it was a clever reminder of Slack's origins in IRC, where channel names start with the same symbol.

(Technically, in IRC, they could be prefixed with an ampersand (&) as well, but nobody ever did that. Great for making super-secret channels, though.)

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