It's four penises.
each with their scrotum. forming an svastika. at least is raibowy.
*rainbowy
New logo
111–120 of 259 posts
Re: New logo
#112People complaining about performance since ever?
Solution:
Let's spend loads of money on a new logo!
Re: New logo
#113Ignoring the actual shape/design - they went from 11 colors to 4 (+1 if you consider the text itself). This isn't much of an improvement because printing any swag/tshirts will require a full 4up press (or four spots, depending on how they choose inks) - which is still quite expensive.
The old ChallengePost logo used 4+ colors, which meant every shirt we printed came at a $2-5 premium over a single color.
When we rebranded to Devpost, we came up with a 2 color design (so we could do spot colors), which was an improvement - but I still wish we had gotten down to 1 color.
Re: New logo
#114This feels so generic. I get the problem they're referencing with too many colors and not working in all contexts. But the human mind being what it is, I never had a problem connecting "rainbow-colored #" with "Slack". This...this is just some kind of blob. I couldn't tell this apart from a big pharma company, or some kind of conglomerate that makes everything from toasters to jet planes. I'm reminded of the Philip M…
going through a "rebrand" is not something most companies undertake lightly.
> I'm reminded of the Philip Morris rebrand to Altria
IIRC that rebrand was done to distance the company from cancerous associations with the name "Philip Morris", whereas the only reason I can think of for Slack to do this now is to give them a quick short-term publicity boost to make them more relevant to "retail investors" -- that is, this corroborates rumors of a public offering later this year, and imho means that it's going to happen sooner rather than later.
Re: New logo
#115More interesting for the HN crowd I think is the article from the actual design company that did the redesign: https://www.pentagram.com/work/slack
What do you think it cost to get this slack logo designed from a company that prestigious? I see they also did rolls royce
And ABB— that logo has been burned into my brain
Re: New logo
#116Earlier quoted context omitted.
>[warning: cannot be unseen] Everyone, please look at the FedEx logo. notice the arrow between the E and x? You're welcome.
I'm hoping the difference is that Fedex actually meant to do that ;)
It is [1]
> If you put a lower-case "x" to the right of a capital "E" (Ex) you can begin to see a hint of an arrow, though it is clumsy and extremely abstract. I thought that, if I could develop this concept of an "arrow" it could be promoted as a symbol for speed and precision, both FedEx communicative attributes. [...] Once I decided to refine the concept of the embedded arrow, I found that, to make the arrow more legitimate and identifiable, one needed to actually reconstruct the letterforms in order to make the arrow happen.
Re: New logo
#117Earlier quoted context omitted.
What do you think it cost to get this slack logo designed from a company that prestigious? I see they also did rolls royce
Anywhere from $100k to $1m; their partner Michael Beirut was involved, so I would guess it's on the higher end of the scale.
A partner is involved in every Pentagram engagement though. Pentagram is not really like a huge Landor-esque firm, it's basically a series of small design consultancies each led by a partner that are loosely tied together. So anything that Pentagram is gonna do, at least one of the partners has to get behind it.
In some ways I guess that makes it very loosely like a VC fund.
Re: New logo
#118Microsoft is red-green-blue-yellow
Google is red-green-blue-yellow
Now Slack is red-green-blue-yellow
Who is next?
Re: New logo
#119[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
I initially saw that or rather felt something was off and then identified it as swastika. Oh dear!
Re: New logo
#120[warning: cannot be unseen] There is a swastika hiding in the negative space in the middle of the logo.
It's a swastikoid, like the Sun Microsystems logo (also Columbia Sportsware Company)! https://latticelabyrinths.wordpress.com/ https://goodlogo.com/extended.info/sun-microsystems-logo-238... https://goodlogo.com/extended.info/columbia-sportswear-logo-...
Here, perhaps, it can be christened "the slackstika".