80% of apps are uninstalled in the first 10min (especially if they ask for information or creating an account). Once uninstalled very unlikely they will ever install again. In my dev shop, I always advise clients to look into website MVP over apps unless IT IS CRITICAL to the functionality. Websites can always bring back ppl who were initially uninterested. Faster development/instant updates. Better tracking and UX a…
Unless you _know_ you have a successful business, a website/webapp MVP is almost always a cheaper way to validate your business concept and a cheaper way to iterate as you develop it.