Google personalizes search results even when you’re logged out, new study finds
81–90 of 171 posts
Re: Google personalizes search results even when you’re logged out, new study finds
#82I think I agree with the complaints about this study. Unique doesn't mean personalized. IP geo-location, ISP... Don't forget browser and OS versions... there are lots of things you can sample over without actually representing any info leak from your logged in session. Someone searching "at the same time" could technically be different times (remember time zones!) for the purposes of the algorithm (is the search duri…
Re: Google personalizes search results even when you’re logged out, new study finds
#83Earlier quoted context omitted.
> There's a difference between Signed out, and Incognito (no cookies)! Is there? I was under the impression that Incognito and its cousins generally still accept and preserve cookies for the duration of the temporary session. This means that for this purpose, there isn't really a difference.
Incognito is supposed to give you a completely clean session that doesn't carry over the cache, cookies, etc. from your normal browsing context. In this study, my understanding is that result personalization carried over from a normal browsing session into the clean, Incognito session, likely due to IP correlation or possibly through User-Agent strings. So while Incognito has its own context that is wiped once the se…
Re: Google personalizes search results even when you’re logged out, new study finds
#84The problem is, these "personalized results" have become mostly useless. For more technical (or simply specific) queries, Google seems to vomit useless only vaguely related links instead of, you know, pages that cover what i searched for. This does more to encourage me switching to some other search engine than any privacy concern.
That's a separate issue, but a real one. Practically speaking, many non-technical users _do_ want to formulate their query in an imprecise, sloppy manner and have the search engine figure it out. Programmers are capable of and accustomed to putting a lot of care and precision into exactly how they communicate (especially when communicating with a computer), but regular people don't usually do that. They may not even…
I think this is due to people more often than not finding the top page useful regardless which just reinforces the link.
But it's super annoying to find you've just waited for a 300mb download of the wrong driver.
Re: Google personalizes search results even when you’re logged out, new study finds
#85The problem is, these "personalized results" have become mostly useless. For more technical (or simply specific) queries, Google seems to vomit useless only vaguely related links instead of, you know, pages that cover what i searched for. This does more to encourage me switching to some other search engine than any privacy concern.
That's a separate issue, but a real one. Practically speaking, many non-technical users _do_ want to formulate their query in an imprecise, sloppy manner and have the search engine figure it out. Programmers are capable of and accustomed to putting a lot of care and precision into exactly how they communicate (especially when communicating with a computer), but regular people don't usually do that. They may not even…
It would be great if Google had some kind of, let’s call it “Code Search” feature that searched all open source repositories.
Re: Google personalizes search results even when you’re logged out, new study finds
#86Earlier quoted context omitted.
That's a separate issue, but a real one. Practically speaking, many non-technical users _do_ want to formulate their query in an imprecise, sloppy manner and have the search engine figure it out. Programmers are capable of and accustomed to putting a lot of care and precision into exactly how they communicate (especially when communicating with a computer), but regular people don't usually do that. They may not even…
If you put the word "margins" in quotes in your query, all of your results will contain that word. Similarly, you can force words not to appear by prefixing them with a "-". > The only solution I can see is for a search engine to support both styles of communication. Isn't this exactly what you're asking for? Non-technical users can be imprecise and let Google figure it out, while technical or power users can get mor…
Re: Google personalizes search results even when you’re logged out, new study finds
#87https://twitter.com/searchliaison/status/1070027261376491520...
Re: Google personalizes search results even when you’re logged out, new study finds
#88Welcome to 2009, I guess "Today we're helping people get better search results by extending Personalized Search to signed-out users worldwide (...)" https://googleblog.blogspot.com/2009/12/personalized-search-...
In the 2009 post, Google said:
> ...customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser... You'll know when we customize results because a "View customizations" link will appear... Clicking the link will let you... turn off this type of customization
None of that appears to be match the study results here. Incognito mode isn't supposed to pick up session cookies from normal browsing, no customization notice appears, and an option to turn the behavior off certainly isn't provided.
Re: Google personalizes search results even when you’re logged out, new study finds
#89Localization != personalization.