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Fake review factories that run on Facebook and post five-star Amazon reviews

theguardian.com

131–140 of 334 posts

Re: Fake review factories that run on Facebook and post five-star Amazon reviews

#131
A colleague recently pointed me to fakespot.com, where you paste the URL of a product (like an Amazon product) and (it seems) it does an ML type analysis to score the likelihood of fakeness in the aggregate of reviews with a score and then highlights the likely fake ones and why it thinks what it thinks.

There's surely a market for verification for customers as much as there's one for the criminally-minded sellers.

Re: Fake review factories that run on Facebook and post five-star Amazon reviews

#132

Shit like this is what made me lose confidence in Amazon and I stopped my prime subscription. My wife bought me “luxury” branded jackets and clothing for fall. Half of them were counterfeit. I called Amazon and they said I can return them and they’ll send me new ones. Ok. How will I know those won’t be counterfeit? Worse, I found a jacket was counterfeit after the return period when it literally started to fall apart…

Technically, the pervasive Amazon counterfeit problem is unrelated to the fake review problem. Both are serious problems that Amazon does little to combat, but they're not the same. The counterfeiting is more insidious because Amazon is entirely at fault for mixing legit merchandise with counterfeits. Fake reviews on the other hand aren't Amazon's fault. That's just the world being filled with heinous assholes out to…

Amazon kind of audits and reviews products, or at least has an official program for sellers to solicit user reviews: it's called Amazon Vine [0].

For the reviewers (the "Vine Voices"), it looks like this: on a regular basis, you can choose a product to review (based on your past reviews, purchasing history etc., maybe - they don't disclose how that works), and Amazon sends the product to you. Within one month, you have to post a review.

You can post whatever review you want; to become a Vine Voice, you need a reasonably high reviewer ranking (mostly based on "helpful" votes: [1]). The reviews are labelled as written by a Vine Voice.

As a side note, I know a Vine Voice, and they get emails from companies offering to reimburse them for a product in exchange for a five star reviews every few days.

[0]: https://www.amazon.com/gp/vine/help

[1]: https://www.amazon.com/review/guidelines/top-reviewers.html/

Re: Fake review factories that run on Facebook and post five-star Amazon reviews

#133

Earlier quoted context omitted.

I just looked for a headphone splitter for an iPhone. Every result on the page had pretty high reviews, but when you click on the results and look at the reviews you see weird five star reviews like "great planner with a great cover" and "this was the perfect organizer for my daughter's drawers" at the top of the reviews for a highly rated headphone splitter. I don't know what's going on with Amazon, but I ended up g…

It is sellers abusing product variation feature on amazon. Basically it works like that - they find out of stock product with high number of positive reviews, add it as a variation to their own product. Since this product is out of stock, it would not show up on the product page as an option to select, yet they gain all reviews/stars from that product. This needs to be reported to Amazon.

That's very interesting and completely believable. If I may ask, how'd you find this? Do you work at Amazon (is this known at Amazon, I would assume so)?

Re: Fake review factories that run on Facebook and post five-star Amazon reviews

#134
post #121

Earlier quoted context omitted.

> or search by brand name and even than the real ones are usually on page 2 with page one featuring the same crap from China So he does search for specific brands and is still stymied by Amazon ranking algorithms.

Arguably, it's actually Amazon's search algorithms that are to blame. Those have been known for a long time to be sub-par, now, at least since 2012 (when I worked there). If you search for a brand name, products without that brand name anywhere should just not show up, period. (I suppose an exception is if you just don't have it, kind of like when Netflix shows "shows related to" when they don't have what you're actu…

Right, but those other products pay Amazon to show them when someone searches the competitor’s brand, so they will keep showing them even if you don’t want to see it.

Re: Fake review factories that run on Facebook and post five-star Amazon reviews

#135
post #2

I feel unaffected by such fake reviews as the only ones I ascribe much value to are the negative ones. Also, I've extremely curtailed any purchasing on Amazon as I've come to perceive the majority of their marketplace to be a degenerative crap house.

I met a family member (like 2nd cousin or further away) at some wedding a few years ago. I only talked to him once, but he was very clear about this situation. He owned a hotel, and was trying to track down the writers of bad reviews on Yelp. Primarily, as the owner of the hotel, it was his job to find out what's wrong about the hotel and improve it. But he started to investigate some of the 1-star reviews, and came…

> The discussion continued to talk about tort law, and how he's unable to even get a person to sue. He can't sue Yelp, because Yelp wasn't the author of those posts.

Yelp doesn't need to be a party to the lawsuit for a subpoena to be issued to them. You sue the poster as John Doe, send a subpoena to Yelp for the poster's account information and IP address, send a subpoena to the poster's ISP for the account information of the user assigned that IP address at that time, and keep following that trail. Eventually you might find some person who was paid to post the fake reviews, and you can use the legal system to find out who paid them. (In fact, they'll probably cooperate with your investigation in exchange for dropping them as a party.) There's no guarantee of success -- you might find the trail ends up with a no-logging VPN, an open Wi-Fi hotspot, or some other multi-user shared environment where the activity can't be linked to a specific person -- but it is possible to try.

Re: Fake review factories that run on Facebook and post five-star Amazon reviews

#136
post #25

Wow. The Facebook groups mentioned in the article have 87,000 members, who are offered full reimbursement of product costs in exchange for writing five-star reviews on Amazon. The only way to describe this is as a large-scale effort to deceive and defraud mass consumers. Ugly, ugly, ugly.

The only way to describe this is as an unfortunate inevitability of review systems as a whole.

I'd say that's an additional way to describe it.

Re: Fake review factories that run on Facebook and post five-star Amazon reviews

#137
post #108

I check Fakespot, and click on some reviewer profiles. The idiots doing full-time positive product reviewing are so easy to spot by their hilarious review history that you start to assume that Amazon doesn’t do anything against them on purpose. They also mainly flock on the crap within a single month or so (but this is one of many Fakespot metrics). I tried buying a new bicycle light last week and literally every pro…

While this could be seen as off topic, I don’t think it is: I strongly recommend purchasing that bike light from your local bike shop. If you have a local bike shop, it is likely struggling. But it is also likely that the lights they have on offer there are specifically selected for their utility, particularly their utility in your locale. Perhaps it will be a few dollars more than Amazon, but you will reap the benef…

I got a bike light on ebay and after a few months the battery failed. Even though legally I have 1 year warranty I just can't be bothered arguing with a seller for days and then having to pay return shipping which is almost as much as the light is. I ended up getting a light at the store. Cost me a little bit more but the quality is soooo much better and the battery can be replaced rather than having a sealed plastic casing.

If I ever have a problem with this light its only a 3 minute ride back to the store to return it and I know they won't try and dispute it.

Re: Fake review factories that run on Facebook and post five-star Amazon reviews

#138
post #19

Earlier quoted context omitted.

How would you even implement a verified purchase? For a hotel maybe you could forward an itinerary (which can be faked) but there’s probably no receipt for a random taco stand that only accepts cash. Granted the latter does not care as much as the hotel but whatever they do would need to cover everybody.

After thinking about this problem for... umm... 30 seconds... Allow users to write reviews, and then send a message to the hotel owner saying "X has posted a review of your business. Do you accept that X was a guest on X date?" The hotel owner is forced to verify the stay before he gets to see the review. Of course he'll know all about the outliers who had a bad experience and complained at the hotel and might want t…

That's not how Yelp works, though. It's not opt-in or even opt-out. I'd guess most businesses reviewed on Yelp have no relationship with Yelp.

And ones with primarily bad reviews (which may not be their fault: cheap motels in particular seem to attract bad reviews from people who expect too much for the price) could just refuse to acknowledge any reviews.

Plus I think users are attracted to the illusion that the business doesn't know who they are. People would be less inclined to post reviews if they knew they'd be emailed directly to the business owner for sign off.

Re: Fake review factories that run on Facebook and post five-star Amazon reviews

#140

Earlier quoted context omitted.

It's not clear those low-price low-quality products aren't legitimately listed first because most people prefer them. Edit: ignore the above, I failed to read the part where they said the price was the same.

Except when sellers game the system and flood it with fake reviews, it’s pretty strongly suggestive that this isn’t a grassroots shift in consumer preferences. Relatedly, if someone else can make a business out of helping your customers sort out fake reviews on your site, like Fakespot has, it pretty clearly means either there’s something wrong with your site or you don’t care about the sham reviews because they stil…

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