Zuckerberg stealing something isn't news, it's his only business model.
Facebook lured advertisers by inflating video ad-watch times: lawsuit
101–110 of 185 posts
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#102Earlier quoted context omitted.
I am a direct response marketer, and only manage ad campaigns that provably generate revenue. Over $10,000,000 spend across more than a dozen companies. I can tell you that for many products Facebook absolutely outperforms Google.
$10m monthly? What type of products? For example I’m in Automotive and the inverse is true @ $4m/mo.
Every product is different. When I worked in automotive radio and physical mails were the most efficient, because there is a huge market of rather old people. For the 25-40 segment facebook can be very powerful though.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#103Earlier quoted context omitted.
$10m monthly? What type of products? For example I’m in Automotive and the inverse is true @ $4m/mo.
Every product is different. When I worked in automotive radio and physical mails were the most efficient, because there is a huge market of rather old people. For the 25-40 segment facebook can be very powerful though.
Any rough estimate of mails vs. response vs. buys?
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#104Is this company legit imploding?
Imploding might be extreme but I think it's entirely plausible that 1-2 years from now their stock is at half its current value or at least half the value of its all-time high.
Actually I think Facebook stock is quite undervalued after losing 20-30% of value recently. I believe there is a lot of upside. I would not be surprised if ATH is broken before end of this year.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#105Earlier quoted context omitted.
For sure there are people who are careful with their spending and smart with their marketing. But there's been too many reports of bot activity, fake likes, fake followers in those platforms that I'm sure many companies and marketing departments fall for them. Not everyone does as good job as you Im sure. Google, as far as I know, was never caught in dark ui patterns or fake number reports to generate revenue. They d…
Google, as far as I know, was never caught in dark ui patterns or fake number reports to generate revenue. They don't seem to need it. Autoplay videos with ads?
Youtube's autoplay actually works for some people. They want to watch the next video many times.
It's far different from let them click on this by mistake
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#106I work in ad-tech and let me tell you all these wall gardens are so arrogant that they create their own metrics for measurement and bully industry (especially marketers to follow them). I strongly believe only way to bring these mega companies to senses and rein in on their arrogance by trust busting and creating level playing field for competition. We need DOJ and anti-trust into big 3 oligopoly (GOOG, FB, AMZN) to…
I'm just wondering, at how many companies does a oligopoly become a healthy, competitive environment?
It's context-dependent. Sometimes 10, sometimes 50. But definitely not 3.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#107This is why, if you advertise, measure results on purchases or leads generated and nothing else. Every ad platform's engagement measures are useless to you unless you have a lot of experience and context for what they mean.
That's incredibly difficult for large brands to do. If Target's sales are up this holiday, was it the TV ads, the print ads, or the online ads? Or maybe it wasn't any of them and the economy is just up.
And companies that do not employ skilled statisticians to keep track of all of this is where I believe real money is being made in adtech. A few companies are competent enough to handle this complexity, the rest can be duped into the belief that their ad spending works.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#108This is why, if you advertise, measure results on purchases or leads generated and nothing else. Every ad platform's engagement measures are useless to you unless you have a lot of experience and context for what they mean.
That's incredibly difficult for large brands to do. If Target's sales are up this holiday, was it the TV ads, the print ads, or the online ads? Or maybe it wasn't any of them and the economy is just up.
It’s even more difficult for small brands and local businesses who bleed money into FB ads with such a bad return it's painful to watch.
We’ve seen it with a lot of services businesses that use our e-commerce platform.
To solve this and out of our own frustration of working with ad agencies for no ROI, we created a tool to run influencer campaigns that pay each influencer a commission of sale generated. Once a campaign is created, influencers join this campaign and start sharing. They earn commissions automatically each time followers buy from their unique affiliate link. https://itunes.apple.com/us/app/blackbell-promote/id14241791... / https://www.blackbell.com/influencermarketing We recently started speaking with small ad agencies about it, most are afraid to start using our tool and philosophy for one reason: it can disrupt themselves, they are happy charging fees to manage FB / Google ads with bad and blind ROI, especially as most take % of ad spending…
For the huge marketing groups ( Omnicom, Publicis Groupe etc ) my personal meetings with top decision makers paints the same picture from yesterday Axios article: > Between the lines: Financial struggles and minimal oversight at some of the biggest global agencies have for years led to bad practices, like kickbacks and bid-rigging, that have led marketers to question whether their dollars are being wasted. https://www.axios.com/businesses-moving-media-advertising-in...
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#109Earlier quoted context omitted.
I do exactly that behavior all the time. It's difficult to tell whether an image will expand when I click it on Twitter app for iPhone. When it opens a browser window that I wasn't expecting, I close immediately.
> It's difficult to tell whether an image will expand when I click it on Twitter app for iPhone. Tap and hold on a link. A sheet will pop up asking how to treat the link. The link address will be listed at the top.
Which takes approximately the same amount of time as clicking, going to browser and returning back to the tweet.
Re: Facebook lured advertisers by inflating video ad-watch times: lawsuit
#110Seems to be a pretty big nail in the coffin for them and this is just the tip of the iceberg. lol. A class action of one of their core revenue streams is going to be very expensive. I think we should just make Facebook a public utility, and do them like the utility companies were done; congress can easily decide to transfer control of the company and all of its assets in a single resolution. Then, drastically reduce headcount by getting rid of all the business teams, sales, marketing and keeping only essential technical and administrative staff. Sell off the other unrelated business units (Oculus etc). Allow the company to operate and make a minuscule profit margin while allowing the local governments decision making ability regarding the content and policing of the networks under their geography.