31–40 of 185 posts
This is why, if you advertise, measure results on purchases or leads generated and nothing else. Every ad platform's engagement measures are useless to you unless you have a lot of experience and context for what they mean.
If Target's sales are up this holiday, was it the TV ads, the print ads, or the online ads? Or maybe it wasn't any of them and the economy is just up.
This is why, if you advertise, measure results on purchases or leads generated and nothing else. Every ad platform's engagement measures are useless to you unless you have a lot of experience and context for what they mean.
That's incredibly difficult for large brands to do. If Target's sales are up this holiday, was it the TV ads, the print ads, or the online ads? Or maybe it wasn't any of them and the economy is just up.
I have mentioned that several times before, but I always believed that FB's but also Google's metrics are at least borderline fraudulent. Inflated by bots and apps that simulate DAUs and clicks. I only have anecdotal evidence from Google, where I was frequently charged over my campaign limit on ad clicks that I could never validate on my own site. I believe FB is same.
On a side note, if you use instagram, I'm not sure if you've noticed, but literally every 3-4 pictures is an ad now. It's so annoying, they're completely ruining the experience and it affects my retention rate and my will to come back.
I recently deleted all my accounts completely, because it just became so horrible to use. Timeline all over the place, overwhelming number of ads, impossible to use search anymore, Explore that just ignores what you like and shows you stuff they want you to see, etc etc.
This is why, if you advertise, measure results on purchases or leads generated and nothing else. Every ad platform's engagement measures are useless to you unless you have a lot of experience and context for what they mean.
Pretty sure Twitter has an ad metrics problem too. As I wrote last year: > When I ran a Twitter Ads campaign for one of my clients, within two days I noticed that Google Analytics was reporting nearly 100% fewer visitors from the campaign than Twitter was reporting clicks. That is, if Twitter counted (and charged for) 100 clicks, Google Analytics showed fewer than 5 visitors from the campaign. > The support team at T…
Can't disagree with Twitter's reasoning there, anecdotally I myself have done that many times.
Earlier quoted context omitted.
I really can’t help but wonder if our entire online ecosystem is built entirely on fraudulent ad sales.
Yes and no. Conventional wisdom inside ad tech is that fraud rates are about 30% on average. Typically lower for video. So there's real value in there (in terms of ROI for the advertiser) but there's effectively an entire margin of fraud where advertisers are bearing much of that cost.
Earlier quoted context omitted.
That's incredibly difficult for large brands to do. If Target's sales are up this holiday, was it the TV ads, the print ads, or the online ads? Or maybe it wasn't any of them and the economy is just up.
Target has teams with context and experience in how to properly use, measure and attribute those numbers. 99% of start-ups, even very well funded ones, don't.
Pretty sure Twitter has an ad metrics problem too. As I wrote last year: > When I ran a Twitter Ads campaign for one of my clients, within two days I noticed that Google Analytics was reporting nearly 100% fewer visitors from the campaign than Twitter was reporting clicks. That is, if Twitter counted (and charged for) 100 clicks, Google Analytics showed fewer than 5 visitors from the campaign. > The support team at T…
The state of marketing departments in companies must be a joke if this is how Facebook and Twitter are milking them.
I imagine billions of dollars are being wasted in companies with no return value in the name of "marketing".
And if anyone ever thinks Facebook and Twitter are actual competition to Google in ad market they must be out of their minds.
On a side note, if you use instagram, I'm not sure if you've noticed, but literally every 3-4 pictures is an ad now. It's so annoying, they're completely ruining the experience and it affects my retention rate and my will to come back.