61–70 of 185 posts
Is this company legit imploding?
Imploding might be extreme but I think it's entirely plausible that 1-2 years from now their stock is at half its current value or at least half the value of its all-time high.
Earlier quoted context omitted.
Can't disagree with Twitter's reasoning there, anecdotally I myself have done that many times.
The explanation is solid, but that doesn't excuse Twitter. If you charge for clicks you should do your best to make sure that the clicks are genuine, not design a user interface where 95% of clicks are caused by bad interface design.
(This doesn't happen on my phone but I am more likely to have configured it than your average user.)
Pretty sure Twitter has an ad metrics problem too. As I wrote last year: > When I ran a Twitter Ads campaign for one of my clients, within two days I noticed that Google Analytics was reporting nearly 100% fewer visitors from the campaign than Twitter was reporting clicks. That is, if Twitter counted (and charged for) 100 clicks, Google Analytics showed fewer than 5 visitors from the campaign. > The support team at T…
We had a similar problem and it was all down to Twitter Display. Once we turned those off, the metrics improved immensely.
Pretty sure Twitter has an ad metrics problem too. As I wrote last year: > When I ran a Twitter Ads campaign for one of my clients, within two days I noticed that Google Analytics was reporting nearly 100% fewer visitors from the campaign than Twitter was reporting clicks. That is, if Twitter counted (and charged for) 100 clicks, Google Analytics showed fewer than 5 visitors from the campaign. > The support team at T…
A billion dollar business relying such a shallow dark-ui technique for it's main source of revenue. The state of marketing departments in companies must be a joke if this is how Facebook and Twitter are milking them. I imagine billions of dollars are being wasted in companies with no return value in the name of "marketing". And if anyone ever thinks Facebook and Twitter are actual competition to Google in ad market t…
Earlier quoted context omitted.
A billion dollar business relying such a shallow dark-ui technique for it's main source of revenue. The state of marketing departments in companies must be a joke if this is how Facebook and Twitter are milking them. I imagine billions of dollars are being wasted in companies with no return value in the name of "marketing". And if anyone ever thinks Facebook and Twitter are actual competition to Google in ad market t…
I am a direct response marketer, and only manage ad campaigns that provably generate revenue. Over $10,000,000 spend across more than a dozen companies. I can tell you that for many products Facebook absolutely outperforms Google.
Earlier quoted context omitted.
A billion dollar business relying such a shallow dark-ui technique for it's main source of revenue. The state of marketing departments in companies must be a joke if this is how Facebook and Twitter are milking them. I imagine billions of dollars are being wasted in companies with no return value in the name of "marketing". And if anyone ever thinks Facebook and Twitter are actual competition to Google in ad market t…
I am a direct response marketer, and only manage ad campaigns that provably generate revenue. Over $10,000,000 spend across more than a dozen companies. I can tell you that for many products Facebook absolutely outperforms Google.
Earlier quoted context omitted.
The explanation is solid, but that doesn't excuse Twitter. If you charge for clicks you should do your best to make sure that the clicks are genuine, not design a user interface where 95% of clicks are caused by bad interface design.
I spoke with a someone recently who uses gmail on his Android device. An ad at the top that resembles an email appears about a second after his real emails appear, timed perfectly to interrupt his attempt to tap and read his first email. Of course he immediately goes back if he makes the mistake, but google probably still charges the advertiser for a click. (This doesn't happen on my phone but I am more likely to hav…
Earlier quoted context omitted.
A billion dollar business relying such a shallow dark-ui technique for it's main source of revenue. The state of marketing departments in companies must be a joke if this is how Facebook and Twitter are milking them. I imagine billions of dollars are being wasted in companies with no return value in the name of "marketing". And if anyone ever thinks Facebook and Twitter are actual competition to Google in ad market t…
I am a direct response marketer, and only manage ad campaigns that provably generate revenue. Over $10,000,000 spend across more than a dozen companies. I can tell you that for many products Facebook absolutely outperforms Google.
This is why, if you advertise, measure results on purchases or leads generated and nothing else. Every ad platform's engagement measures are useless to you unless you have a lot of experience and context for what they mean.
That's incredibly difficult for large brands to do. If Target's sales are up this holiday, was it the TV ads, the print ads, or the online ads? Or maybe it wasn't any of them and the economy is just up.
I've been doing a large amount of video production that is published to Facebook for the last few years. Mostly live, some post / uploaded work. But the live productions stats the morning after an event are extremely suspect. It seems like the numbers astronomically inflated.
So who do you suspect is the bad actor and what is their motivation?