171–180 of 239 posts
Slightly different topic but what are the big ad networks doing these days to address the proliferation of malware across their networks? I've been having a lot of issues with browser hijacking lately from ads that appear to be served from legitimate ad networks (after some cursory investigation namely from Doubleclick), and typically from HN submissions. I've attempted to report these issues on a number of occasions…
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All of that data is still just based on Google trying to “infer” interests which is not as accurate as people telling them about themselves. For instance, Facebook knows your relationship status as soon as it changes because most people tell them . Facebook knows where people like to eat because people check in. They know which events you are going to that are advertised on FB because you tell them “that you are inte…
>>> Facebook knows where people like to eat because people check in. Google knows where you eat because when you leave the restaurant it offers you to review it for google map.
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you'll be surprised at how many people use google maps on iphone. i would even be surprised if most ios users use google maps.
There is a huge difference. Google tracks location data on Android users all of the time. Google can only get location data on iOS users if they are actively using Google Maps. You don’t need a maps app if you know where you are going.
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Google has a lot more data than Facebook and Amazon combined. The targeting is not just based on your current search query. It forms a model of your behavior using your entire search history and browsing history which contains significantly more personal details about you and isn't limited to what you're willing to share in the public eye of Facebook. They also track your browsing history through every site you visit…
All true, but as a potential advertiser you don't really get to use all that targeting when placing ads. Although to be fair that's mostly based on my experience with AdWords. On Facebook I can advertise to people in a well-defined geographical area, who are interested in a scarily well-defined set of things. On Google it's more of a just-in-time approach; catching people who are searching for something in a certain…
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Why users will stick to Google forever for those queries? they can search those on shopping/review apps.
Because Google has better results? What app has managed to take any serious amount of search queries from Google?
Your random searches are not that valuable from a monetization standpoint. Searches that lead people to buy things are. Those searches are easy to pick off on a category by category basis. I had no idea that Google actually took up most of the screen on mobile with ads for products for sell until this thread. I’ve had Ad blocking on for just that long.
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I don't know. Google is still way ahead. > Google’s U.S. ad revenue is expected to rise $5 billion this year to $39.9 billion, while Facebook could rise $3 billion this year to $21 billion, according to eMarketer. Adwords is just so effective to find your customers. You won't beat `buy new headphones` type traffic on Amazon or Facebook.
If I’m looking for headphones, wouldn’t it be more logical to start on Amazon? It’s not like Amazon is a site that people haven’t heard of. It’s the 4th most trafficked site in the US.
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Personally, Amazon is where I go to check prices after I've decided what it is I'm buying. I've never gone to Amazon without knowing exactly what I wanted.
Your experience doesn’t jibe with market realities. Merchants play all sort of games to be the number one listed search result when you are searching for something generic like “headphones”.
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On iOS, your location isn’t available to Google though. iOS has three per app settings for location permissions for apps - never, while using, and always. Google can only get location data if you are actively using Google Maps.
You're stuck on Google Maps and checkins but that is not the only thing that people use, nor is GPS necessary. Anyone sitting down at a restaurant and using the internet on their device via any app or website will shed location details that Google and other networks can pickup.
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The most predictable purchase for someone who has purchased one TV and reviewed it positively is the exact same TV for another room. They are just following the money, it might not make sense to an individual, but product recommendations are optimised for sales based on historical data.
That is true... I bought a flash drive on Amazon with the intention of buying more of the same flash drive if I liked the performance of the one I bought. And when I liked the first one, I bought four more. A TV seems excessive though, but maybe that's just me. I mean it was a $700 TV, how much money does Amazon think I have to buy two of them?
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Your experience doesn’t jibe with market realities. Merchants play all sort of games to be the number one listed search result when you are searching for something generic like “headphones”.
Who actually searches for such a short tail term and expects good results? Does anyone ever google the term “cars” when they want to buy a car? More likely it’s a term like “8 seat SUV” or something more focused. Maybe headphones are different though..