161–170 of 239 posts
If they have your information, every public company today will try and sell it. No exceptions. :-/
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I have to say your comment sounds like an opinion, that may or may not be true; furthermore you are assuming there is $5-10 profit margin on a $25 item on Amazon... this does not seem very likely or rather an exception not the norm in the cutthroat and competitive selling arena that is Amazon. How about AdWords; can Amazon get 50 bucks a click on a search? Nope they can't, but Google does. I don't see Amazon dethroni…
I'm in the industry, I hear people talk about ads all the time. The $25 per action is from a talk I was at 2 weeks ago from someone doing 8 figures a year on shopify and a ton on amazon as well who made this point specifically. Generally private label on Amazon has high margins but high competition, in the good niches at least. Everything eventually dies and gets commoditized. People spend 10-30% ACoS all day long, p…
This is a very important point. I sell on Amazon and I run ads at break even profit to get more organic reviews and higher sales rank. Much more retained value compared to paid search engine ads in ecommerce
This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…
Amazon can do the same, but the user is probably already looking to buy, although with less breadth of category coverage. Amazon is also more of a closed ecosystem, which is less flexible for advertisers but probably better for conversion.
I've attempted to report these issues on a number of occasions. But the amount of attention it gets suggests at worse a level of complicity.
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What's Google known for? Search. This means people tell it exactly what they want. Who cares what your relationship status is when I can see you type in "wedding ring" into a search box? Who cares where you like to eat in the past when you searched for "chinese food" on maps, and potentially even clicked on an ad for a restaurant? This is called "intent" and it's incredibly powerful because you can advertise for exac…
Why users will stick to Google forever for those queries? they can search those on shopping/review apps.
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If people are checking in then they are also online, and if you're online then your location is available. This is not hard to do.
On iOS, your location isn’t available to Google though. iOS has three per app settings for location permissions for apps - never, while using, and always. Google can only get location data if you are actively using Google Maps.
Slightly different topic but what are the big ad networks doing these days to address the proliferation of malware across their networks? I've been having a lot of issues with browser hijacking lately from ads that appear to be served from legitimate ad networks (after some cursory investigation namely from Doubleclick), and typically from HN submissions. I've attempted to report these issues on a number of occasions…
Also most of the malware is not directly on the big networks but specialized and spammy networks that sites run because they pay more.
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I mean, you don't need too many stat techniques for basic tracking: 1) Set up Facebook pixel on your checkout thank you page + collect referral into into a database. 2) Spend $1,000 3) See how many purchases Facebook reports came from Facebook, check out how many sales you get recently have the Facebook referrer. 4) Repeat if sales revenue > $1,000. This is obviously the simplest use case possible, but there you are.…
I guess for (4) you mean, "repeat if [attributable] _profit_ increase [vs control] > $1,000"? Not much point in driving $1,000 in _revenue_ with $1,000 in marketing spend unless your margins are 100%.
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Why users will stick to Google forever for those queries? they can search those on shopping/review apps.
Because Google has better results? What app has managed to take any serious amount of search queries from Google?
Am I the product as well as the customer on AWS?
While Google with their cloud services has the same opportunity, this additional source of data is not available to FB.