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Amazon Sets Its Sights on the $88B Online Ad Market

nytimes.com

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Re: Amazon Sets Its Sights on the $88B Online Ad Market

#111

Post by scarface74 »

MarkMc wrote: post #109
scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

> Google offers the least precise targeting compared to Facebook and Amazon If that's true why haven't Facebook or Amazon launched a competitive AdSense alternative?

Amazon has affiliate links.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#112

Post by gruez »

scarface74 wrote: post #108
user5994461 wrote: post #100

Earlier quoted context omitted.

The point was that google already knows where you ate. You don't have to tell it, it tells you.

They know the vicinty . If there are a lot of restaurants or other businesses, they don’t know exactly which business I was at. If I have an iPhone. They don’t even know that unless it was some place I needed directions to.

you'll be surprised at how many people use google maps on iphone. i would even be surprised if most ios users use google maps.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#113

Post by noer »

josephjrobison wrote: post #97
scoggs wrote: post #93

Earlier quoted context omitted.

If it wasn't obvious already: > For reference, Snapchat did $290 million in the same timeframe, Twitter $660 million. Just goes to show how much potential Amazon has in the Ad Market. Does anyone else think Amazon could overtake one or both of Amazon's biggest competitors in the market (Facebook or Google)?

Amazon is most like Facebook in that the ads are only displayed on its own property rather than all across the whole internet on any site that displays 3rd party ads. That, combined with the fact that Amazon also has a ton of data on its users just like Facebook makes them very alike (not that Google doesn't as well). What separates Google from Amazon is that their paid ads can be displayed on any 3rd party site that…

Facebook has a display network similar to DoubleClick, called Audience Network. In my experience it pays publishers a lot better than DoubleClick. For advertisers, they're able to target on more demographic categories (for now, the CA scandal has done a lot to reduce targeting options).

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#114

Post by Buge »

manigandham wrote: post #46
scarface74 wrote: post #2

This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon. Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history. If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com,…

Absolutely not the case. The Google machine includes: Google Analytics, Adwords/Adsense, Doubleclick network, Android and store, Chrome Browser, Chrome OS, Maps/Streetview, Gmail, G-Suite, Youtube, Google Play, Google Fiber, Google Fi, Public DNS, all the various websites with 1st party cookies, connections to Salesforce CRM, and the recently announced Mastercard purchase data. Facebook and Amazon are nowhere close t…

According to the privacy page for Public DNS, it sounds like that data is not used for ads

https://developers.google.com/speed/public-dns/privacy

>We don't correlate or combine information from our temporary or permanent logs with any personal information that you have provided Google for other services.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#115

Post by usaar333 »

scarface74 wrote: post #64
DavidHm wrote: post #58

Earlier quoted context omitted.

Google knows all that things too, without you having to expressly tell them. Where have you been? You are constantly tracked if you have an android device. (not sure whether it also works for iOS with google maps on). No need to check in. Hobbies and interest - search history. The amount of granular information that Google could potentially have on an individual person is terrifying. The search history alone is effec…

How does Google know my birthday, exactly how old I am, the events I said I was interested in, everytime I change jobs, my relationship status, the college I went to, where my wife and I went to see a show the other night, whether I am single, married, or somewhere in between? This is the kind of data that people tell FB about explicitly. Google only knows that have a vague interest in running. FB could have a better…

Might I ask what demographic group you are in? I personally am in the "founding generation of FB" (now a early 30s engineer in the US) and it's obvious to me that at least the people I know aren't giving data that much to FB. While plenty lurk or use messenger, quick sampling shows So to answer your questions:

> How does Google know my birthday

> exactly how old I am

I'll give you FB has exactness better specified, though I question how relevant it is. Regardless, gmail could easily figure this out by looking at inbound emails. Also linkedin public profiles.

> the events I said I was interested in

Given the lack of updates on FB, search is a much better proxy for this.

> everytime I change jobs

Email + linked in

> my relationship status

Search and email is going to be a very good proxy here, possibly better if FB updates are stale.

> where my wife and I went to see a show the other night

Maps. (And I'd guess usage of maps far outweighs people who voluntary tell FB)

> Google doesn’t have the level of data for iOS devices on locations. iOS users in western countries are far more statistically valuable to advertisers than Android users.

Yes, but number of Google-Android users, let alone users who use Google products, probably far outweighs frequent FB updaters.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#116

Post by qeternity »

noer wrote: post #113
josephjrobison wrote: post #97

Earlier quoted context omitted.

Amazon is most like Facebook in that the ads are only displayed on its own property rather than all across the whole internet on any site that displays 3rd party ads. That, combined with the fact that Amazon also has a ton of data on its users just like Facebook makes them very alike (not that Google doesn't as well). What separates Google from Amazon is that their paid ads can be displayed on any 3rd party site that…

Facebook has a display network similar to DoubleClick, called Audience Network. In my experience it pays publishers a lot better than DoubleClick. For advertisers, they're able to target on more demographic categories (for now, the CA scandal has done a lot to reduce targeting options).

Also people tend to forget that advertising on Google’s own properties represents the vast majority of its ad revenue.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#117

Post by scarface74 »

gruez wrote: post #112
scarface74 wrote: post #108

Earlier quoted context omitted.

They know the vicinty . If there are a lot of restaurants or other businesses, they don’t know exactly which business I was at. If I have an iPhone. They don’t even know that unless it was some place I needed directions to.

you'll be surprised at how many people use google maps on iphone. i would even be surprised if most ios users use google maps.

There is a huge difference. Google tracks location data on Android users all of the time. Google can only get location data on iOS users if they are actively using Google Maps. You don’t need a maps app if you know where you are going.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#118

Post by Analemma_ »

mr_toad wrote: post #110
mooreds wrote: post #32

I heard at a talk a few months ago that if you are planning to build an app to sell to retailers, you should build it on any cloud except for AWS. This is because the large retailers are uncomfortable with giving any revenue to Amazon. I heard echos of this in the last paragraph of the post, but there's plenty of co-opetition going on as well.

> giving any revenue to Amazon Amazon would be dumb to use AWS to cross-subside their retail business. That just hamstrings AWS, and gives other cloud vendors an advantage.

I don’t think AWS is literally cross-subsidizing the retail business, but it allows Amazon to keep running retail at essentially zero profit without bothering Wall Street. Even without direct subsidization, that’s a serious advantage that no one else can really hope to match.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#119

Post by manigandham »

Buge wrote: post #114
manigandham wrote: post #46

Earlier quoted context omitted.

Absolutely not the case. The Google machine includes: Google Analytics, Adwords/Adsense, Doubleclick network, Android and store, Chrome Browser, Chrome OS, Maps/Streetview, Gmail, G-Suite, Youtube, Google Play, Google Fiber, Google Fi, Public DNS, all the various websites with 1st party cookies, connections to Salesforce CRM, and the recently announced Mastercard purchase data. Facebook and Amazon are nowhere close t…

According to the privacy page for Public DNS, it sounds like that data is not used for ads https://developers.google.com/speed/public-dns/privacy >We don't correlate or combine information from our temporary or permanent logs with any personal information that you have provided Google for other services.

It doesnt need to be used specifically for ads, it's still aggregated data that helps monitor network traffic.

Re: Amazon Sets Its Sights on the $88B Online Ad Market

#120

Post by scarface74 »

usaar333 wrote: post #115
scarface74 wrote: post #64

Earlier quoted context omitted.

How does Google know my birthday, exactly how old I am, the events I said I was interested in, everytime I change jobs, my relationship status, the college I went to, where my wife and I went to see a show the other night, whether I am single, married, or somewhere in between? This is the kind of data that people tell FB about explicitly. Google only knows that have a vague interest in running. FB could have a better…

Might I ask what demographic group you are in? I personally am in the "founding generation of FB" (now a early 30s engineer in the US) and it's obvious to me that at least the people I know aren't giving data that much to FB. While plenty lurk or use messenger, quick sampling shows So to answer your questions: > How does Google know my birthday > exactly how old I am I'll give you FB has exactness better specified, t…

Might I ask what demographic group you are in? I personally am in the "founding generation of FB" (now a early 30s engineer in the US) and it's obvious to me that at least the people I know aren't giving data that much to FB. While plenty lurk or use messenger, quick sampling shows

We aren’t talking anecdotally about “people you know”. Facebook has more than 2 billion daily active users.

I'll give you FB has exactness better specified, though I question how relevant it is. Regardless, gmail could easily figure this out by looking at inbound emails. Also linkedin public profiles.

Google claims it doesn’t use email for targeting ads and how will it correlate LinkedIn profiles with Google users? I doubt that MS owned LinkedIn is going to share the data. LinkedIn only has 260 million active monthly users.

Given the lack of updates on FB, search is a much better proxy for this.

Lack of updated by your circle...not based on published numbers.

Search and email is going to be a very good proxy here, possibly better if FB updates are stale.

How many people use email in 2018 for personal communications?

Besides....

https://www.mnn.com/green-tech/computers/stories/how-faceboo...

Maps. (And I'd guess usage of maps far outweighs people who voluntary tell FB)

People only use maps when they don’t know where they are going. People will check in a lot more.

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