I don't understand why there is so much negative impression of GDPR. Most businesses do not need to track users; they do it only because they can and it is not forbidden. Let me give you some examples:
- Wikipedia can serve you pages without knowing anything about you
- You can download and use Debian distribution without providing any data about yourself. Microsoft can do the same.
- Internet shops like Amazon or Ebay don't need to track you. They earn money when you buy something and if they delete PII after the order is completed they still have the money. GDPR is not taking them away.
- Google can work just fine without tracking users. They show advertisement in search results, they get paid for it and they don't need to collect everything you have typed to earn profit
- Youtube can show ads and get paid for it to completely anonymous users
- Android and Google Maps don't need to track you. You paid for them when you bought your device, you don't have to pay once more with your data and opt into dubious "help us improve your user experience" scams.
- Netflix gets money from you anyway and doesn't need to track you
- Facebook doesn't need to track you across the web. It can show ads and get paid for it anyway.
Look around. Most of businesses can earn money without collecting any personal information. The ones who can lose because of GDPR are only shady marketing agencies, legal spam conpanies, data brokers and three-letter agencies. I don't feel sorry for any of them.
We should think about better protection of privacy and anonimity rather than worry about profits of Californian corporations wanting to make everyone their product.