So I'm aggressively non-vegetarian, and my mom is aggressively vegan, even trying to raise me as such. I was curious to ask her what she thought about this, since she clearly has strong opinions on the subject. She _concurred_ that it felt very eerie for ones place of work starting to have these sorts of "opinions." While there's something of a status-quo in the US that "a professional should probably not be getting drunk on the company dime" I honestly don't perceive the same zeitgeist within vegetarianism. Simply but, my work should NOT be in the business of trying to influence my personal socio-economic choices. I realize this may not be a popular opinion nowadays, but I'd put it well under the bucket of "I don't trust them to use that power for exclusively good." (Nor do I necessarily think my and their idea of 'good' will always align; I feel similarly about the workplace health plans, while I realize the potential benefit, I'm scared about the implications of them having that purview and data)
From my standpoint as someone who has been struggling for decades to maintain a healthy bodyweight (normally very under, stress based appetite loss) and for whom meat is often one of the few things that enables this, a company saying this is very much a "You Are Not Welcome" and feels quite "aggressive" to me; it CERTAINLY feels like proselytizing.
And then on the pragmatic side, I don't think it's a lack of confronting my omnivore nature, it's that this seems like an absurd way to do so. It reminds me of the "stop showering to save california drought." There's a bit of a tragedy-of-the-commons problem with telling people Just Don't Eat Meat, and I would worry that as it does to me, it causes more people to dig their heels in further. I'm VERY WILLING to adjust my spending habits to pay for more ethically raised meat. I live in a farming community now and buy most of mine from a local farmers market. I'm VERY WILLING to see this become more expensive if we legislate effective animal treatment laws. I'm VERY WILLING to add carbon taxes and other methods to properly align externality-based-incentives. I'm NOT willing to give up one of the short list of things that brings some happiness into what is (for all humans) a very short time on this earth to make a moral point, I'd rather attack the problem from other angles.
I realize this is selfish but I'd hope it's also pragmatic enough that those on the other side realize we still have the same goal; I'm concerned that this, like many of the other "my way or the highway"-sounding stances, will serve to wedge people more than Solve The Underlying Problem.