Patients are by far the worst kind of customer to deal with. So maybe if the costs were disclosed upfront ("I can perform an ultrasound if you have pelvic pain, but it will cost you/your insurance xxx") we wouldn't come to such he-said-she-said extremities. But I guess it's pure fantasy in the USA where I've heard medical costs can be negotiated... How could they announce full price / insurance coverage when you're a…
Sorry, but if your org has no patience for patients (pun intended), then you are in the wrong biz. It comes across as, "Our business would be smooth if not for pesky humans."