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GDPR will pop the adtech bubble

blogs.harvard.edu

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Re: GDPR will pop the adtech bubble

#391

Post by tjoff »

robryan wrote: post #268
tjoff wrote: post #247

Earlier quoted context omitted.

> What are the marketers other choices? Advertise on a tech site, 80+% will be interested in tech. Advertise on a dog community site is probably pretty spot on if you want to target dog owners... Far better than what, 5% ? This isn't rocket science, we sold everyones integrity for pennies. > who watch the ad, and aren't buying an iPhone. It's waste. No, advertisements like that are more about selling the brand than s…

As long as the algorithms are close to or better than this model why would they bother? One is all automated and the other is a lot of work dealing with individual websites (even if it is just a matter of manual targeting settings)

I'd say they are much much worse, but they are scalable and cheaper so that kind of makes up for it.

But the only one who cares is the middleman. They are the only ones that benefit from the scale.

Re: GDPR will pop the adtech bubble

#393

Post by belorn »

madeofpalk wrote: post #112
rossdavidh wrote: post #59

Oddly, I think the article underestimates the size of the change coming. I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I am reminded of this, from Paul Graham, about his time at Yahoo: http://www.paulgraham.com/yahoo.html "...The reason Yahoo didn't care about a technique that extracted the…

> By and large, it doesn't, very well. I know Twitter isn't known for being the best at advertising, but it was made exceptionally clear to me that online advertising is a massive bunch of lies when I did my GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups. Twitter claims I: * Own a cat, dog and other animal (I don't) * Have between $100k- $999k l…

One can see it a bit like search where it can be more important to do fast exclude than to have correct include. Those 8 ad targeting groups are potential matches, but what the data do not say is the hundreds of targeting groups which twitter claim that you are not. This kind of fast classification is good as a performance/cost saving technique when the error cost is also low.

Also, one can be high spender and frugal. A person who buy one pair of very expensive shoes and wear them for 10 years rather than buying 10 pairs of inexpensive ones would be such person.

Re: GDPR will pop the adtech bubble

#394

Post by icebraining »

PeterisP wrote: post #369
icebraining wrote: post #123

Earlier quoted context omitted.

That's a good question, I don't know if it's valid to offer discounts and such in exchange for consent. It goes against the EU principles ("personal information cannot be conceived as a mere economic asset"), but I'm not sure if the law actually prevents it.

One of the criteria for freely given consent is that the customer must be able to revoke it at any time without detriment. If revoking consent causes a detriment, then it's not freely given, and so that "consent" isn't sufficient to grant the data controller a legal permission to use that data. Quoting recital 42 from https://gdpr-info.eu/recitals/no-42/ "[...] Consent should not be regarded as freely given if the da…

Thanks, I missed that recital. It's confusing that the phrase you cited isn't in recital 43.

Re: GDPR will pop the adtech bubble

#395

Post by afarrell »

lovich wrote: post #313
afarrell wrote: post #161

Earlier quoted context omitted.

If another company with facilities in the EU then buys the noncompliant company, could they enforce a judgement on the parent company? If a noncompliant company is going through due diligence prior to being acquired, they be legally obligated to disclose that judgement? Even if they didn't, how hard would it be for an associate at a law firm to check public records about the company?

Yea they could, but this is basic politics and sovereignty. Nations are allowed to make rules for operating inside themselves. You don't just get to ignore all of those rules when working inside them because you said your home is another nation. The other side of that is that you can tell foreign governments to fuck off if you aren't dealing with them at all. The only time the foreign governments matter is if they ar…

You can totally tell foreign governments to fuck off. I'm just speculating that doing so would affect the value of your company.

Re: GDPR will pop the adtech bubble

#396

Post by geocar »

ealexhudson wrote: post #385
geocar wrote: post #370

Earlier quoted context omitted.

I'm ignoring German opinions since Art 51-52 suggest only the ICO is going to be involved. > if you're arguing collecting IP addresses is absolutely necessary for you to facilitate the service, no, you don't need consent. But I would not want to have to defend that, since disabling collection is as simple as a webserver reconfig. Using IP addresses for audit and security is best practices; I can use the IP address to…

So, three things. First, the case reference I gave you. That "German opinion" is from the Court of Justice of the European Union. This is the highest court that applies, and the ICO must obey it (until Brexit - and even after then, it's highly unlikely that the UK will interpret the GDPR in a different manner, at least for some time). Second, I've said before IP addresses might not always be personal data. But the is…

> the case reference I gave you.

Says:

a dynamic IP address registered by an online media services provider when a person accesses a website that the provider makes accessible to the public constitutes personal data within the meaning of that provision, in relation to that provider, where the latter has the legal means which enable it to identify the data subject with additional data which the internet service provider has about that person.

if you're not the Internet Service Provider, or more broadly, that you don't have "legal means which enable [you] to identify the data subject with additional data" then the ruling doesn't mean what you claim it says.

You're being intellectually dishonest by trying to tie irrelevant sources of information. That the high german court took a broader look than the European court is irrelevant.

> their DPA tool treats them as such

It says, as I've agreed, that an IP Address could be personal information. You've also agreed this position. The ICO does not consider IP addresses [by themselves] personal information.

What exactly are you still responding to?

Re: GDPR will pop the adtech bubble

#397

Post by usrusr »

kerng wrote: post #294
levashovbiz wrote: post #287

Earlier quoted context omitted.

I had very similar experience with Facebook when tried to check my profile. Out of 20 interests only 4 were correct I think it is an intentional stretching the interests way to far to look better for advertisers. In more details: https://levashov.biz/can-trust-facebook-audience-interests/

The idea of advertising is also to create interest where there is none. If you all of a sudden see an ad about those other topics your aren't super interested yet, maybe you will become. That's the idea of manipulation and marketing.

That's the kind of advertisement TV is selling, not what social media are claiming to sell.

Re: GDPR will pop the adtech bubble

#398

Post by SmellyGeekBoy »

downandout wrote: post #276
_o_ wrote: post #273

Earlier quoted context omitted.

Don't worry, I am sure it wont be abused. The whole fearfull effect was created by adtech companies trying to create public outrage and paranoia to pretect their money source. Be sure that there are going to be some nasty penalties for greatest violaters (like online dating sites) I have noticed a lot of them is packaging GDPR into terms and conditions and privacy policy changes and those will have to get a fine, but…

Don't worry, I am sure it wont be abused. It would be the first time in history that such a law has not been abused. The fear is real and fully warranted. I am sure warning will come first There is no mandate written into the GDPR requiring warnings before fines, nor is there anything preventing multimillion-dollar fines for first-time, minor violations.

> The fear is real and fully warranted.

Much like the cookie law or CAN-SPAM?

Re: GDPR will pop the adtech bubble

#399

Post by [deleted] »

radesta wrote: post #216
mpweiher wrote: post #193

Earlier quoted context omitted.

Hmmm...just target it to the content of the site? Just like targeting search ads to be relevant to the search?

There are many sites which are topic agnostic, others which have less text and therefore are more difficult to classify by ad crawlers and target based on topic. It's also difficult to conceive enough advertisers on the demand side for many niches. In this scenario targeted advertisement would fill in for the lack of demand

[deleted]

Re: GDPR will pop the adtech bubble

#400

Post by bryanrasmussen »

madeofpalk wrote: post #112
rossdavidh wrote: post #59

Oddly, I think the article underestimates the size of the change coming. I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I am reminded of this, from Paul Graham, about his time at Yahoo: http://www.paulgraham.com/yahoo.html "...The reason Yahoo didn't care about a technique that extracted the…

> By and large, it doesn't, very well. I know Twitter isn't known for being the best at advertising, but it was made exceptionally clear to me that online advertising is a massive bunch of lies when I did my GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups. Twitter claims I: * Own a cat, dog and other animal (I don't) * Have between $100k- $999k l…

How much do you use twitter?
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