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GDPR will pop the adtech bubble

blogs.harvard.edu

111–120 of 454 posts

Re: GDPR will pop the adtech bubble

#111
post #78
post #74

This combined with this reality: https://www.reuters.com/article/us-iran-nuclear-bolton/bolto... Means map makers will be in business soon. Might not be a bad idea to get some potasium iodide.

How is this related to GDPR or the adtech bubble?

Because it makes doing business with europe illegal. Sanctions are war. GPDR isn't war, but depending on who looks over the laws in europe, giant part of our economy will be illegal to europe also.

Re: GDPR will pop the adtech bubble

#112

Oddly, I think the article underestimates the size of the change coming. I think one side affect of the surge of IT into advertising, is that it has become easier to measure exactly how well advertising works. By and large, it doesn't, very well. I am reminded of this, from Paul Graham, about his time at Yahoo: http://www.paulgraham.com/yahoo.html "...The reason Yahoo didn't care about a technique that extracted the…

> By and large, it doesn't, very well.

I know Twitter isn't known for being the best at advertising, but it was made exceptionally clear to me that online advertising is a massive bunch of lies when I did my GDPR Twitter data export and it included me in a bunch of incorrect, non-sensical and contradictory ad targeting groups.

Twitter claims I:

    * Own a cat, dog and other animal (I don't)
    * Have between $100k- $999k liquid investible assets (I don't)
    * Have a net worth between $1 and $1m (cool - I own *something*)
    * Am highly affluent (/shrug)
    * Am a high spender (okay...)
    * Am a frugal spender  (...but how can I be both a high spender AND frugal)
    * Own a house (I don't)
    * Have multiple families (I don't)

I was very disappointed that the Google and Facebook data exports don't contain this data. Maybe it's for their best.

Re: GDPR will pop the adtech bubble

#114
post #38
post #11

Earlier quoted context omitted.

I don't see how self-hosting has anything to do with it honestly. This is about tracking people without their consent. It's about preserving rights of individuals. Self hosting is no more or less acceptable than third party hosting. It's not a technical issue.

And with application layer DDoS attacks and intrusions: surrender? Do not ban bad actors? Or outsource to Cloudflare that keeps an army of EU lawyers and is compliant?

Nah, that's a legitimate interest (the example given in Recital 47 is preventing fraud, which is similar). You can process it as long as you only use it for that purpose and delete it as soon as possible.

Re: GDPR will pop the adtech bubble

#115
I am unconvinced that tracking and profit are connected. Google doubleclick was plenty profitable before tracking. Second, the real fraud in ad tech is fraudulent clicks. Privacy is a moral and emotional issue, but I don't think it's related to profit, I think this link is way overstated.

Re: GDPR will pop the adtech bubble

#116
post #2

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…

Serious question: What are the odds of someone offical even noticing that you are in violation of GDPR? It's not like they'll enforce GDPR and collect $7.89 in fines from small businesses.

What are the odds of someone offical even noticing that you are in violation of GDPR?

Plenty of ordinary people will be actively looking for opportunities to file GDPR complaints. I know I will. This is a crusade. Taking the Internet back from adtech.

Re: GDPR will pop the adtech bubble

#118

> tracking people without their knowledge, approval or a court order is just flat-out wrong. Requiring them to check an "I agree to be tracked" checkbox and signing an agreement (which has just happened to me yesterday in an EU country in accordance to GDPR) before they can use a product/service is hardly much better. This reminds me of the Android app permission system which requires you to allow an app to do everyt…

I think a lot of people/companies have been misled into thinking that the GDPR is just another type of cookie law and the same solution will work - get them to ok it by having an obtrusive message at the top of the site. They are in for a rude and costly awakening.

Re: GDPR will pop the adtech bubble

#119
post #19
post #13

Earlier quoted context omitted.

...to understand whether I'm reaching my target demographics e.g. for the sake of the success of my non-ad-related business?

And to see what devices you should support? If all your traffic mobile? Maybe the mobile version gets more love. Lots of old ie users? Guess you gotta use old school css. Now that I think about t I’ve never used analytics for anything ad related.

If someone hits you from an iPhone 6 in turkey you can just incrementally your count of those two values without needing to store that IP 13.157.207.156 is in turkey and has an iPhone 6 and youve correlated that data through Facebook's ad network so that now they having a profile built around them despite not even having a Facebook account.

Everyone's been sucking up all the data they can just in case they need it, and actual people are being harmed by it through data breaches. I get why people are upset about these changes happening to their businesses, but what did everyone expect when the industry has failed to self regulate against their worst excesses? The rest of society isn't just going to let you hurt them so you can make more money

Re: GDPR will pop the adtech bubble

#120

Earlier quoted context omitted.

Requiring them to check an "I agree to be tracked" checkbox and signing an agreement (which has just happened to me yesterday in an EU country in accordance to GDPR) before they can use a product/service is hardly much better. That's specifically not allowed under the GDPR. Either the information is needed to provide the service (and needed means actually needed, not "my business model depends on it"), in which case…

I have visited a drugstore to buy some vitamins yesterday. They have handled me a touch-screen where I had to check a checkbox (saying that I agree to allow my medicines shopping history to be stored and analyzed to track my health (which I obviously don't want them to do actually)) and an electronic signature tablet with a stylus where I had to put my signature. This was a mandatory condition for continuing using a…

Well, I guess that answers the questions "how much is my privacy worth to me" and also "how much does the society i live in value privacy" quite succinctly.
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