GDPR will pop the adtech bubble
blogs.harvard.edu
GDPR will pop the adtech bubble
1–10 of 454 posts
Re: GDPR will pop the adtech bubble
#2And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it.
I use Piwik (https://github.com/matomo-org/matomo) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so opting out is as easy as indicating that you don't wish to be tracked.
Is that wrong?
And I use Piwik precisely because it's self-hosted. I know for a fact your data doesn't get sold, because the data never hits any server except mine.
If this seems acceptable, it's also why legislation seems worrisome. There are a lot of corner cases that law tends to overlook. But hopefully the requirements won't be too onerous.
Re: GDPR will pop the adtech bubble
#3>Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it.
Fraud? Malware? What does this have to do with adtech?
>And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it.
What a compelling argument /s. Is it wrong if I sit on my porch and record in a notebook the hair color of different people? Is it wrong if I observe that one of my coworkers has a Harley Davidson sticker on his laptop?
There is no AdTech bubble given that Adtech is a completely viable business model. These laws may shut down third party trackers but Ads are here to stay. If the EU ads were to create regulation such that Ads become an inviable business model they would simply tank their own economy given how many services/ content creators rely on ads.
edit: also I have to laugh since I was downvoted less than 20 seconds after posting. I'll post another statement that will make people mad
Ads are the reason the web is open and the reason poor people have free access to information. An ad free web is a web that only rich people can use.
Re: GDPR will pop the adtech bubble
#4And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…
What site you run and why you need to log my personal data(IP,browser,other identifying data) do you have good reasons to keep it forever or you purge it after you analyze it?
Re: GDPR will pop the adtech bubble
#5Rights to export but ... no rights to delete ?
Facebook I cant delete my locked account ?
Re: GDPR will pop the adtech bubble
#6Rights to export but ... no rights to delete ?
Facebook ???
Re: GDPR will pop the adtech bubble
#7>Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it. Fraud? Malware? What does this have to do with adtech? >And that’s on top of the main problem: tracking pe…
The laws would hopefully stop the tracking of users. IS there a good reason why you can't analyze the page you put your ad in and decide what category on ads will fit, so on tech pages put tech related ads. Tracking me and creating a profile on me should be illegal. Showing ads is perfectly fine
Re: GDPR will pop the adtech bubble
#8And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…
Why do you need analytics, aside from ads and ad-tech?
Re: GDPR will pop the adtech bubble
#9And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…
You shouldn't need to keep any personal information on your visitors to get meaningful data.
Re: GDPR will pop the adtech bubble
#10>Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it. Fraud? Malware? What does this have to do with adtech? >And that’s on top of the main problem: tracking pe…
The laws would hopefully stop the tracking of users. IS there a good reason why you can't analyze the page you put your ad in and decide what category on ads will fit, so on tech pages put tech related ads. Tracking me and creating a profile on me should be illegal. Showing ads is perfectly fine
> IS there a good reason why you can't analyze the page you put your ad in and decide what category on ads will fit, so on tech pages put tech related ads.
There isn't and this is what many people do. But that isn't the argument is it? Can you tell me why observing what people do on my website is unethical and why it should be made illegal?
Also can you explain why information that is placed on my server belongs to someone else if I didn't enter into a contract with them specifying that was the case?
If someone has access to your laptop and downloads their photos onto it, who do those photos belong to? Put another way, if someone shows you a photo, who does the memory of that photo belong to?