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GDPR will pop the adtech bubble

blogs.harvard.edu

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Re: GDPR will pop the adtech bubble

#11

Post by mulmen »

shawn wrote: post #2

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…

I don't see how self-hosting has anything to do with it honestly. This is about tracking people without their consent. It's about preserving rights of individuals. Self hosting is no more or less acceptable than third party hosting. It's not a technical issue.

Re: GDPR will pop the adtech bubble

#12

Post by anilshanbhag »

simion314 wrote: post #4
shawn wrote: post #2

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…

What site you run and why you need to log my personal data(IP,browser,other identifying data) do you have good reasons to keep it forever or you purge it after you analyze it?

How is IP and browser personal data ? If you think it is, you should not be on the internet.

Re: GDPR will pop the adtech bubble

#13

Post by eganist »

nikanj wrote: post #8
shawn wrote: post #2

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…

Why do you need analytics, aside from ads and ad-tech?

...to understand whether I'm reaching my target demographics e.g. for the sake of the success of my non-ad-related business?

Re: GDPR will pop the adtech bubble

#14

Post by Animats »

From one of the references in the article:

The Google consent interface greets site visitors with a request to use data to tailor advertising, with equally prominent “no” and “yes” buttons. If a reader declines to be tracked, he or she sees a notice saying the ads will be less relevant and asking to “agree” or go back to the previous page.

Re: GDPR will pop the adtech bubble

#15

Post by beachy »

shawn wrote: post #2

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…

Sounds like you'll have some urgent reading to do when/if you receive your first GDPR access request.

Re: GDPR will pop the adtech bubble

#16

Post by scollins »

shawn wrote: post #2

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…

Serious question: What are the odds of someone offical even noticing that you are in violation of GDPR? It's not like they'll enforce GDPR and collect $7.89 in fines from small businesses.

Re: GDPR will pop the adtech bubble

#17

Post by wukerplank »

lajhsdfkl wrote: post #3

>Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it. Fraud? Malware? What does this have to do with adtech? >And that’s on top of the main problem: tracking pe…

Bunch of strawmen here.

> Is it wrong if I sit on my porch and record in a notebook the hair color of different people?

If you only count the number of redheads, you are in the clear. If you follow them around, find out where else they go, where they live, how many people live in their household, the household income, etc., you might violate some laws.

> Is it wrong if I observe that one of my coworkers has a Harley Davidson sticker on his laptop?

Of course not.

Re: GDPR will pop the adtech bubble

#18

Post by simion314 »

anilshanbhag wrote: post #12
simion314 wrote: post #4

Earlier quoted context omitted.

What site you run and why you need to log my personal data(IP,browser,other identifying data) do you have good reasons to keep it forever or you purge it after you analyze it?

How is IP and browser personal data ? If you think it is, you should not be on the internet.

IP and browser fingerprinting is used to identify you around the internet, why would someone need to fingerprint me if it has good intentions. If you wnat some stats on who visits you like countries, what browsers and OSs they use , you can count them and discard the data after you would not need to keep it.

Re: GDPR will pop the adtech bubble

#19

Post by dawnerd »

eganist wrote: post #13
nikanj wrote: post #8

Earlier quoted context omitted.

Why do you need analytics, aside from ads and ad-tech?

...to understand whether I'm reaching my target demographics e.g. for the sake of the success of my non-ad-related business?

And to see what devices you should support? If all your traffic mobile? Maybe the mobile version gets more love. Lots of old ie users? Guess you gotta use old school css.

Now that I think about t I’ve never used analytics for anything ad related.

Re: GDPR will pop the adtech bubble

#20

Post by ealexhudson »

anilshanbhag wrote: post #12
simion314 wrote: post #4

Earlier quoted context omitted.

What site you run and why you need to log my personal data(IP,browser,other identifying data) do you have good reasons to keep it forever or you purge it after you analyze it?

How is IP and browser personal data ? If you think it is, you should not be on the internet.

Under GDPR guidance, IP addresses are considered personal data because they can be used to identify an individual in a moment in time. Personal data consists of things that identify individuals, but also things that can be used in conjunction with other information to identify individuals.

You might not like that, but the regulators are pretty clear on this point.

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