> I don't agree on principle with the implication that users don't/can't have free will to enter into (however unfair) contracts these companies wish to use.
These companies have lawyers who spend 40+ hours a week crafting contracts from which it's impossible to determine what are your rights for the average person. Good for you for not having a bad experience yet, but once you do you'll want a recourse that's more than just 'tough luck'.
I know where this thinking comes from - is this absolutist "I should be free to do whatever" mentality, which ignores the fact that you rely on the fact of people not being able to do that daily.
Are you of the opinion, for example, that simply leaving your house gives anyone who dares a free pass to enter it? I mean, you're technically free to take it back from them once you get back and if they're stronger, better equipped so you don't manage to? Well, tough luck, I guess.