> This process of commodification has turned us all into tastemakers, reviewers, likers, retweeters and brand ambassadors. The platform takes our real authentic friendships and first commodifies them, reifies them, and then sells them back to us as an “image of friendship”, but one that is bankrupt of any genuine social value. This is the money quote. The article raises a lot of points and is a provocating read. One…
See, 'microwork' is flawed. Facebook doesn't really benefit from the endless stream of likes and comments and sharing. Facebook couldn't care less what you like or what you actually think about current events or what your mood is or who your friends are or whether you're single. The "work" you're doing by telling Facebook this is not for Facebook's benefit. The "content" is not the point. Facebook can monetize the da…
You Keep Using That Word, I Do Not Think It Means What You Think It Means