This article makes it sound like people are forced to be social addicts. Maybe some of us our outliers here so it may be odd for me to say this but I honestly have spent more time coding social networks than actually using them. So no, I don't get how people are forced to use them.
I think "forced to be social addicts" is a misreading of the article. I think a more accurate rephrase is that "people are manipulated to be social addicts."
This essay is basically:
1. Statement of the problem, including exposure of some misleading narratives.
2. Advice to avoid being manipulated by technology and media, including but not limited to social media.
3. A heuristic for separating the media wheat from the media chaff (exploit survivorship)