Earlier quoted context omitted.
Which works great, until ISPs start offering subsidized plans for Facebook, Gmail, Spotify, Twitter, and expensive plans for everything else. When that happens, there is very little economic incentive to have smaller websites, smaller e-commerce websites end up being part of Amazon, and Google starts providing more and more of its own content.
> until ISPs start offering subsidized plans for Facebook, Gmail, Spotify, Twitter, and expensive plans for everything else. Is priced content worse than the current situation, where services are monetized exclusively by essentially running malware on the user's machine?
You're conflating two things: the revenue model for publishers and ISPs cutting off access to services which do not sign an agreement with them. The fee ISPs charge, you can take as read would not go towards subsidizing independent content.