Zuckerburg is in the unenviable position of having to defend the entire ad-tech industry. If he describes in granular detail how user profiling and ad serving works on Facebook, then Facebook is going to take the hit on practices that are basically industry standards. If he obfuscates, and focuses on FB controls then he seems like a liar. If he explained how ad-tech works across the internet then it would look like w…
Good. The whole ad-tech "industry" should be burned to the ground; the sooner the better.
Mark Zuckerberg Refuses to Admit How Facebook Works
121–127 of 127 posts
Re: Mark Zuckerberg Refuses to Admit How Facebook Works
#122I think the questions were also horrible. Watching two days of testimony it seemed only Congresswoman Dingell from Michigan had any grasp of how tracking technology works. My big takeaway is that we need more engineers in congress.
One of my biggest issues with the current political system is that - with few exceptions - only lawyers go into politics. This means that you have people who have never taken Econ 101 setting fiscal policy, who don't understand technology trying to regulate tech companies, etc. I'm not sure what the solution here is, but I think we're asking for trouble when our elected representatives lack a basic comprehension of t…
The solution is obvious, stop tracking and building profiles on internet users who don't agree with FB terms or are not actively accessing the FB site.
Re: Mark Zuckerberg Refuses to Admit How Facebook Works
#123Earlier quoted context omitted.
This isn't just basic cookie tracking. They have an actual profile on you, without your consent, with the people who have you in their address book and even potentially your purchasing habits, from the data they purchase from data brokers like Datalogix. They maintain this profile on you separately from other users, and they make immediate use of it if you create an account. That's why it's called a shadow profile.
Is there any real evidence of "shadow profiles" or are people just speculating due to confirmation bias? If you give millions of mutual friend recommendations there's bound to be a few that hit.
Re: Mark Zuckerberg Refuses to Admit How Facebook Works
#124I think the biggest thing is the HUGE disconnect with what people think Facebook is doing, and what Facebook is actually doing. I think the whole point of this is to raise awareness about of the scope of Facebook's data collection-- It's unfathomably enormous. If more average people had a better understanding of what Facebook was tracking, they'd be outraged. Zuckerberg's goal in this was to keep the wool pulled over…
And what's worse is that privacy controls explicitly don't control ad targeting. Years ago I had a long term relationship end. We hid our relationship status and only ended the status a year later. Immediately after changing a status marked "only me" in privacy settings I got bombarded with dating ads. I complained that this was a huge privacy violation and they said "we didn't share your relationship status with the…
Re: Mark Zuckerberg Refuses to Admit How Facebook Works
#125Earlier quoted context omitted.
> I also feel like the use of "admit" in the headline is disingenuous. Yet you seem to be saying that Zuckerberg is trying to hide his business model to protect it from legislators. Doesn't that make the word "admit" appropriate? What other word would you use for something someone doesn't want to say during a hearing?
Admit implies wrongdoing. I'm not. I think it can be perfectly fair to want to be guarded about your secret sauce if that's what you believe it to be.
If admit is the wrong word to use here, what do you think the right word should be?
Re: Mark Zuckerberg Refuses to Admit How Facebook Works
#126Earlier quoted context omitted.
I can point to three articles in three major daily news outlets(NY Times, Washington Post and Bloomberg) in the last 48 hours that question the sincerity and accuracy of his congressional testimony. There's plenty more but these are off the top of my head.
That doesn’t reflect the court of public opinion (at least not yet). That’s merely a measure of journalist opinion at 3 outlets.
No as per my actual comment - those are but three off the top of my head. The same sentiments have been echoed in many many more outlets since Wednesday.
Re: Mark Zuckerberg Refuses to Admit How Facebook Works
#127Earlier quoted context omitted.
So-called "shadow profiles" are built for people who are not even Facebook users. I do not have a Facebook account, and yet my friends and family members have been prompted to tag photos of me with my name. I did not sign up for a free service. I am not a Facebook user, I'm not "having my fun." And yet Facebook has collected enough of a profile on me to recognize my face in photos and know who my friends and family a…
Is it a crime to hire a PI to tail someone and log their every move? Online tracking is basically the same thing.
In most (or all?) states, PIs are licensed and also have limitations on what they're allowed to do. There is currently no license for Facebook, nor any limits that they recognize.