YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals • Hacker News Board

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#31

Post by thisisit » Tue, Apr 10, 2018, 10:46 AM UTC

The article has an interesting perspective, but it doesn't answer the perennial question - How many creators exactly?

Then there is this:

> , a growing swath of creators have fled to sites such as DTube to avoid the constraints. Like other upstart sites, DTube runs on the blockchain network Steem, and users can pay creators and commenters in digital tokens.

The article doesn't go beyond Dtube and Steemit at all, even though it tries to quote them as examples. So the question is - what such sites other than Dtube?

Actually, on reading it closely this is a submarine piece if there ever was one.

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#32

Post by mrtksn » Tue, Apr 10, 2018, 10:46 AM UTC

catamorphismic wrote: post #30

mrtksn wrote: post #28

Earlier quoted context omitted.

I just coined that word, but you are right that it is polarisation in a sense that it's either too light or too heavy. However, what I mean by "Averagisation" is that all the content begins to look like the previous one and as the trend is to drift either to the most monetizable or most politically extremist. I wouldn't call this polarisation because these are not polar opposites. The "nice, advertisers friendly" con…

"Uniformization" sounds like a better fit, if we are searching for a more conventional word.

Maybe. I just don't want to use a well-established word to tag a new phenomenon because people can start judging the situation by the wider meaning of the word "Uniformization" or maybe different people will understand something different.

Instead, I coin a word and proceed to explain it. I find that using words with precise technical definitions or words that are jargons is dangerous in an informal context.

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#33

Post by amelius » Tue, Apr 10, 2018, 10:51 AM UTC

Erlich_Bachman wrote: post #7

amelius wrote: post #3

If you have a Youtube channel, then how do you move your viewers over to DTube? I suspect Youtube will ban you if you simply link to DTube (or am I wrong?) What if you have your own website, which links to DTube?

That would be really bad business practices and I haven't heard of anyone experiencing this. So yes, you should be able to post links to whatever other website you have. Many people post links to their blogs, websites, patreons, etc. This might change in the future, but so far it hasn't been a problem.

> That would be really bad business practices

According to stories I read, there's some dark stuff going on at Youtube, e.g. [1], discussion [2]. So I wouldn't be surprised if they'd downrank or delete your channel if you start linking to external video sites. (Note: I have no personal experience with this).

[1] https://www.maxlaumeister.com/blog/google-is-deleting-your-f...

[2] https://news.ycombinator.com/item?id=15528942

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#34

Post by lmm » Tue, Apr 10, 2018, 10:51 AM UTC

catamorphismic wrote: post #30

mrtksn wrote: post #28

Earlier quoted context omitted.

I just coined that word, but you are right that it is polarisation in a sense that it's either too light or too heavy. However, what I mean by "Averagisation" is that all the content begins to look like the previous one and as the trend is to drift either to the most monetizable or most politically extremist. I wouldn't call this polarisation because these are not polar opposites. The "nice, advertisers friendly" con…

"Uniformization" sounds like a better fit, if we are searching for a more conventional word.

Sounds analogous to Stross' concept of a "beige dictatorship" in politics.

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#35

Post by richjdsmith » Tue, Apr 10, 2018, 10:53 AM UTC

mrtksn wrote: post #18

philfrasty wrote: post #5

I see a lot of articles talking about ad revenue. For most YouTubers ad revenue is minuscule compared to what they make on product placements. Someone in the lifestyle/beauty segment with say 300k subs on YT (and similiar IG following) might make 500$ in ads a month on YouTube but 8k to 10k per product placement. This doesn't include multi-post deals (usually YT and IG combined) that will yield (from what I have seen…

Well, product placements are still advertisement. It simply means that these ads are not managed by Google but other agencies that match Youtubers with advertisers. I wonder if Google is happy with that?

I doubt it. I wouldn't be surprised to see a situation that content creators would pay google for visibility (notifications, showing up in subscribers feeds etc.) in order to satisfy their product placement contracts.

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#36

Post by ctraynor » Tue, Apr 10, 2018, 11:00 AM UTC

mrtksn wrote: post #28

ctraynor wrote: post #22

Earlier quoted context omitted.

Can you give a bit more detail on the term "Averagisation", couldn't find much about it from a quick google. What you describe sounds more like polarization.

I just coined that word, but you are right that it is polarisation in a sense that it's either too light or too heavy. However, what I mean by "Averagisation" is that all the content begins to look like the previous one and as the trend is to drift either to the most monetizable or most politically extremist. I wouldn't call this polarisation because these are not polar opposites. The "nice, advertisers friendly" con…

What you're describing seems to be pretty much exactly polarization.

You get one set of creators who want monetary gain and so their content fits within certain limits. Over time this will create more similar content as they watch what works for other people.

The other set of creators have different goals and don't care about monetary gain. The popular parts of this content will also tend to local maximum based on the level of extremism that's popular.

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#37

Post by Legogris » Tue, Apr 10, 2018, 11:03 AM UTC

thisisit wrote: post #31

The article has an interesting perspective, but it doesn't answer the perennial question - How many creators exactly? Then there is this: > , a growing swath of creators have fled to sites such as DTube to avoid the constraints. Like other upstart sites, DTube runs on the blockchain network Steem, and users can pay creators and commenters in digital tokens. The article doesn't go beyond Dtube and Steemit at all, even…

> Actually, on reading it closely this is a submarine piece if there ever was one. Never heard the term "submarine piece" before - care to explain its meaning and origin? (Googling yielded nothing)

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#38

Post by BadassFractal » Tue, Apr 10, 2018, 11:06 AM UTC

nafest wrote: post #25

STEEM is full of bots and content with purchased upvotes. (most articles have more upvotes than views, funny, hey?) There are only about 60.000 active users and this number is stagnating for months. No way, that Facebook or Youtube are loosing users towards this platform.

Was also disappointed by Steemit. I liked the concept and wanted it to work, but in practice the service was 99% people (or bots) trying to game the system uploading garbage. Any real quality content gets drowned among spam.

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#39

Post by cbzbc » Tue, Apr 10, 2018, 11:08 AM UTC

Legogris wrote: post #37

thisisit wrote: post #31

The article has an interesting perspective, but it doesn't answer the perennial question - How many creators exactly? Then there is this: > , a growing swath of creators have fled to sites such as DTube to avoid the constraints. Like other upstart sites, DTube runs on the blockchain network Steem, and users can pay creators and commenters in digital tokens. The article doesn't go beyond Dtube and Steemit at all, even…

> Actually, on reading it closely this is a submarine piece if there ever was one. Never heard the term "submarine piece" before - care to explain its meaning and origin? (Googling yielded nothing)

Assume they meant that it was essentially hidden advertising (under the surface).

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#40

Post by mtgx » Tue, Apr 10, 2018, 11:10 AM UTC

Jyaif wrote: post #11

Roughly half of the content is about cryptocurrencies. The other half is stolen content (e.g. https://d.tube/#!/c/nba-highlights ). I don't think YT and FB are sad about losing those types of "creators".

All platforms kickstart within a niche. Remember when Facebook was just for students? Or when Bitcoin was "just for drug dealers" (it wasn't, but that's what the media got everyone to believe).