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YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

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Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#5

Post by philfrasty »

I see a lot of articles talking about ad revenue. For most YouTubers ad revenue is minuscule compared to what they make on product placements. Someone in the lifestyle/beauty segment with say 300k subs on YT (and similiar IG following) might make 500$ in ads a month on YouTube but 8k to 10k per product placement. This doesn't include multi-post deals (usually YT and IG combined) that will yield (from what I have seen) 40k to 60k in collaboration with e.g. big beauty brands.

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#7

Post by Erlich_Bachman »

amelius wrote: post #3

If you have a Youtube channel, then how do you move your viewers over to DTube? I suspect Youtube will ban you if you simply link to DTube (or am I wrong?) What if you have your own website, which links to DTube?

That would be really bad business practices and I haven't heard of anyone experiencing this. So yes, you should be able to post links to whatever other website you have. Many people post links to their blogs, websites, patreons, etc. This might change in the future, but so far it hasn't been a problem.

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#8

Post by baq »

philfrasty wrote: post #5

I see a lot of articles talking about ad revenue. For most YouTubers ad revenue is minuscule compared to what they make on product placements. Someone in the lifestyle/beauty segment with say 300k subs on YT (and similiar IG following) might make 500$ in ads a month on YouTube but 8k to 10k per product placement. This doesn't include multi-post deals (usually YT and IG combined) that will yield (from what I have seen…

similar story on instagram.

Re: YouTube and Facebook Are Losing Creators to Blockchain-Powered Rivals

#9

Post by donmcronald »

philfrasty wrote: post #5

I see a lot of articles talking about ad revenue. For most YouTubers ad revenue is minuscule compared to what they make on product placements. Someone in the lifestyle/beauty segment with say 300k subs on YT (and similiar IG following) might make 500$ in ads a month on YouTube but 8k to 10k per product placement. This doesn't include multi-post deals (usually YT and IG combined) that will yield (from what I have seen…

The odd video I’ve seen where YouTubers talk about revenue makes it sound the same. Once they’re big enough, it’s almost crazy for them to be beholden to YouTube. It would be interesting to see numbers that take the cost of serving the video into account. There’s got to be a point where content creators would be better off if they could move their fan base to a self run platform.
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