In the UK cards moved to 'chip and pin' in 2006! Fraud in a 'customer present' scenario is very low at our stores. The last fraud in fact was a foreign card that didn't support chip and pin. I can't believe Visa and MasterCard have not made it mandatory world wide... ...except card fraud lossed are recharged to the merchant so perhaps they don't care? Out of interest there is a special exception for disabled people w…
For a long time after EMV chips were introduced, the liability was actually shifted back to the customer. EMV chips were initially a huge step backwards for customer protection, and it took some years before this was fixed in law across Europe.
Nowadays, if you see a merchant who can't accept EMV chips, it's likely their POS vendor who's liable. The merchant is liable in theory, but some vendors still don't provide EMV-capable terminals, so they've agreed to assume the risk until they do.