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The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

bloomberg.com

31–40 of 66 posts

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#31

It may be that I am too old for this, but when I go to the bank I do not want a 'high touch' experience. I'm reasonably certain about that. No matter how 'interactive' it is. I'd really prefer a 'no touch' experience. One where I settle for old school 'talking to the guy at the bank.'

High touch means talking to people.

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#32
post #30

So she’s a marketing genius for selling $2300 of rewards for $450? (100k points at around $0.02 per point [0] plus $300 of travel credit) Also, you had to go on a “listening tour” to discover that wealthy young professionals enjoy traveling and eating at restaurants? [0]: https://thepointsguy.com/2015/03/redeeming-chase-ultimate-re...

This sort of shallow, hasty dismissal of someone else's work is just the kind of comment we're hoping to convince people to pause before posting here—and then not post. Would you please not do this in the future? It's easy to convert this kind of bad comment into a good one: instead of acting like you know someone's work better than they do, post your points as respectful questions. The odds are that a hasty internet…

These sort of cards have been around for years, specifically AMEX has been offering these deals for a long time, with lots of points and free flights every year.

I can't see what is different about this card, so I think their complaint stands. This looks like a puff piece.

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#33

It may be that I am too old for this, but when I go to the bank I do not want a 'high touch' experience. I'm reasonably certain about that. No matter how 'interactive' it is. I'd really prefer a 'no touch' experience. One where I settle for old school 'talking to the guy at the bank.'

Too old for this == I prefer to use ATMs only?

Because human interaction == high touch.

Especially if you only want to talk to a man at the bank! That's extra high touch!

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#34
post #30

So she’s a marketing genius for selling $2300 of rewards for $450? (100k points at around $0.02 per point [0] plus $300 of travel credit) Also, you had to go on a “listening tour” to discover that wealthy young professionals enjoy traveling and eating at restaurants? [0]: https://thepointsguy.com/2015/03/redeeming-chase-ultimate-re...

This sort of shallow, hasty dismissal of someone else's work is just the kind of comment we're hoping to convince people to pause before posting here—and then not post. Would you please not do this in the future? It's easy to convert this kind of bad comment into a good one: instead of acting like you know someone's work better than they do, post your points as respectful questions. The odds are that a hasty internet…

Comments like this seem reasonable, but are part of how insanely toxic the community on HN is. People don't see it as toxic because they are either used to combative or are ok with insulting dismissivity as long as it isn't pointed towards themselves.

It gets tiring however, and that kind of attitude gets you edged out of many companies - rightfully so!

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#35
There was an interesting story going around the desk December 2016. The head trader was laughing and shaking his head about [1], JP's $200MM write down on the card. He then turned to the younger (millenial-aged) traders to ask if they had it. They all did.

Perhaps JP is taking a calculated risk? Perhaps they created a $200 buck giveaway? I don't know much about consumer lending, but it seems like somebody convinced a management comittee that it's a money maker.

What's the play? Gradually reduce benefits and hope that switching friction leaves enough people on the card to make it up in fees? Is it just a straight forward transfer from merchant fees to card holders? Is it driven by wealth disparity: the higher income people likely to be enticed by the card are such a large proportion of the money flow (and therefore fees) that they are a critical target? Is it millennial hysteria?

[1] https://www.bloomberg.com/news/articles/2016-12-06/dimon-say...

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#36
post #21

Earlier quoted context omitted.

> So she’s a marketing genius for selling $2300 of rewards for $450? They've done the math. They know how quickly the points will be spent (slowly). They probably have a deal that when you buy something with points, they don't have to pay the company itself for say 6 months, or maybe they get a discount on the service like 15% off. They could even decrease the value of points over time. They also know that you'll ren…

/r/Churning For some of us, taking VC/marketing money and laughing all the way to the bank is a hobby. I didn't renew my CSR or 3 other cards I had with chase. I walked away with ~$5k in benefits for ~$700. That doesn't even get into the free $$ from a bank account or the other stuff I've done in the past 12 months.

The bet is that for each one of the /r/Churning crowd, there are many many more who are "followers" and simply get the card that their knowledgable buddy has - but less often, and only if the perk differential is dramatic.

That is the market the CC companies want. You merely benefit from this by riding the crest of the wave.

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#37
post #26

So she’s a marketing genius for selling $2300 of rewards for $450? (100k points at around $0.02 per point [0] plus $300 of travel credit) Also, you had to go on a “listening tour” to discover that wealthy young professionals enjoy traveling and eating at restaurants? [0]: https://thepointsguy.com/2015/03/redeeming-chase-ultimate-re...

Anecdote: she designed a program which went from 0 to "in the pockets of literally over 90% of SFBA professionals who've eaten with me in the last 12 months", in under a year, and when I ask about it every last one of them said it was their main card. You know the line from the Social Network? If it were as simple as outspending Amex, you would have outspent Amex. Middlebrow dismissal all you want; this was one of th…

See if that's still the case after a year though. I bought for the free handout and then cancelled before the annual renewal.

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#38

Earlier quoted context omitted.

It’s anecdotal but Chase Sapphire Reserve is easily the best card I own and I have an Amex Platinum.

How so?

Restaurants/travel are 3x points and transfer easily to airline partners. The travel bonus is $300 dollars and incredibly easy to get (uber/toll/planes/whatever all count) making the card effectively 150 dollars a month if you do any sort of travel. Add in free priority pass and it's easily the best restaurant/travel card around. With a few thousand in spend for restaurants/travel, it's trivial to exceed the 150 annual fee.

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#39
post #16

Earlier quoted context omitted.

I'm also curious how so.

10,000 points sign up bonus. $300 towards traveling every year^. Basically they pay her/him to have the card. ^Without the ridiculous restrictions that Amex has in its equivalent perk.

Well there is a $450 annual fee, so you still need to manage your points to come out ahead.

Re: The Mastermind Behind Chase’s Sapphire Reserve Card Sets Her Sights on Banking

#40
I'm not sure if it's just the people I work with, or if chase has a problem because credit card ownership has changed. I don't use credit cards in the same way as parents where I'd have 1 card then make all of my charges on it.

For example: instead of making the csr my only card, I have the amazon card for 5% back on a.com. I have the csr for 3% on restaurants/travel which covers lunch/dinner + traveling and the 2.5% usaa card for everything else. Online bill payment and auto debit has really made it less annoying to have multiple cards.

The bad part right now for these cards is that if they slash their rewards, they'll just lose all of their customers because we have no real loyalty to them.

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