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"Mastermind" - giving away a ton of points for a card that is doing it's best to be an Amex Platinum? I don't see how "copy the most successful prestige card" and "Give a huge point bonus higher in value to the consumer than the cost of the card to the consumer" is a mastermind strategy.
Chase, Uber, Amazon all seem to enjoy it as well as many wannabe startups.
"Mastermind" - giving away a ton of points for a card that is doing it's best to be an Amex Platinum? I don't see how "copy the most successful prestige card" and "Give a huge point bonus higher in value to the consumer than the cost of the card to the consumer" is a mastermind strategy.
"Mastermind" - giving away a ton of points for a card that is doing it's best to be an Amex Platinum? I don't see how "copy the most successful prestige card" and "Give a huge point bonus higher in value to the consumer than the cost of the card to the consumer" is a mastermind strategy.
It’s anecdotal but Chase Sapphire Reserve is easily the best card I own and I have an Amex Platinum.
"Mastermind" - giving away a ton of points for a card that is doing it's best to be an Amex Platinum? I don't see how "copy the most successful prestige card" and "Give a huge point bonus higher in value to the consumer than the cost of the card to the consumer" is a mastermind strategy.
It’s anecdotal but Chase Sapphire Reserve is easily the best card I own and I have an Amex Platinum.
Earlier quoted context omitted.
It’s anecdotal but Chase Sapphire Reserve is easily the best card I own and I have an Amex Platinum.
How so?
Earlier quoted context omitted.
It’s anecdotal but Chase Sapphire Reserve is easily the best card I own and I have an Amex Platinum.
I'm also curious how so.
Basically they pay her/him to have the card.
^Without the ridiculous restrictions that Amex has in its equivalent perk.
Earlier quoted context omitted.
If it was simply a matter of giving away benefits and points for free, why is it (as alleged by the OP) that Chase/JP Morgan managed to such a major encroachment into the premium market due to the Sapphire? Sure, “anyone” can brainstorm a benefits package and viral branding and yet Chase seems to have dominated this phase at the particular moment.
Because they were giving people $1500 to sign up for their card effectively. I am one of those people that signed up. I signed up for no reason other than I am getting a tremendous amount more than what I am paying for. Last December Chase announced that they lost about 2-300 million off their profits due to the generous promotion. If I taped a dollar bill to every can of Coke and sold them for 50 cents and the sales…
So you see value in their product and you're a satisfied customer. Is it even possible for a bank to offer anything more?
"Mastermind" - giving away a ton of points for a card that is doing it's best to be an Amex Platinum? I don't see how "copy the most successful prestige card" and "Give a huge point bonus higher in value to the consumer than the cost of the card to the consumer" is a mastermind strategy.
It seems like the most visionary idea in America these days is "just buy your customers by giving away a lot of money." Chase, Uber, Amazon all seem to enjoy it as well as many wannabe startups.
So she’s a marketing genius for selling $2300 of rewards for $450? (100k points at around $0.02 per point [0] plus $300 of travel credit) Also, you had to go on a “listening tour” to discover that wealthy young professionals enjoy traveling and eating at restaurants? [0]: https://thepointsguy.com/2015/03/redeeming-chase-ultimate-re...
Earlier quoted context omitted.
Because they were giving people $1500 to sign up for their card effectively. I am one of those people that signed up. I signed up for no reason other than I am getting a tremendous amount more than what I am paying for. Last December Chase announced that they lost about 2-300 million off their profits due to the generous promotion. If I taped a dollar bill to every can of Coke and sold them for 50 cents and the sales…
> As long as it does I will keep the card. So you see value in their product and you're a satisfied customer. Is it even possible for a bank to offer anything more?