"Mozilla ditched Yahoo recently however in favor of Google, two years before the five year contract would be up for renewal. The terms of the new deal with Google have not been revealed yet, and it remains to be seen whether this new deal will give Mozilla's revenue another boost in 2017." Apparently Firefox 57 when it is installed tries to switch the users default search engine to Google. Whether it asks for user pe…
The story at the time was that Google walked away from the deal when Mozilla wanted more than they thought their traffic was worth, and now Google is back 2 years before the contract expires makes me wonder if Mozilla was more accurate in the relative value of their ability to generate search traffic. So now I'm curious to see how much Google's traffic acquisition costs have gone up (TAC) with this switch.
[1] https://www.digitalreachagency.com/blog/firefox-deal-boosts-...
[2] https://www.comscore.com/Insights/Rankings/comScore-Releases...