Earlier quoted context omitted.
Only if both parties have perfect and complete information about the true costs. In this example, he's selling himself way short, his entire online privacy for a few silly videos.
Is there a way to get more value in exchange for my online privacy? Would be interested to find out a way to get more value out of an asset I don't value highly.
The only way you can change this is to insist on your privacy being respected, by using tools to inhibit tracking, and by voting with your wallet, by choosing services and vendors who respect your right to privacy.