As an avid amateur student of human behaviour, I appreciate your keen eye for this. I actually don't think it's tricky to reconcile the two.
The people conducting the analytics are doing it 'for the right reasons'. The people being analysed don't trust anyone to do anything 'for the right reasons' or without some amount of scope creep around the edges of 'the right reasons'. Self versus someone else. I've got the best intentions, but I don't think anyone else has.
It touches on the theory of: if a company was a person it would have the traits of a psychopath / sociopath. The ends justifies the means. Grow the business, and analytics is the best way to do it, or to visualise the progress and adjust the method.
Human as part of the business:
We gotta do these things to give ourselves the greatest chance of success
Human as consumer of app:
Why would they possibly need access to THAT?
There are definitely multi-personalities involved. WHich seems increasingly normal. Wasn't there an HN article on that recently?
The brain is a denial-machine. It enables hypocrisy, and I can only theorise that this is due to our inability to survive if that wasn't the case.