Rats in a cage.
Biggest drop in Facebook organic reach we have seen
81–90 of 138 posts
Re: Biggest drop in Facebook organic reach we have seen
#82Facebook pulling a bait and switch for newspapers that forces them to pay to reach an audience they used to reach for free (organic reach)? This has only happened repeatedly in the history of facebook. Facebook is like a game where the difficulty rises after you've had a taste of success. And by difficulty I mean you have to pay to reach your previous levels of success. Facebook did this for those first games (e.g. F…
> But I figure everyone knew this about 5 years ago if not earlier.
This is something that keep surprising me. This year we had stories after stories against facebook. But nothing unexpected. Only about things we said again and again would happen, for years. We wrote about it. We discussed about it with friends.
But apparently, being loud and clear about something very obvious is not enough. When things are too good to be true, people will want to keep believing it is. All you have to do to keep the frogs in is to raise the temperature slowly enough so that there is no outrage.
Re: Biggest drop in Facebook organic reach we have seen
#83Earlier quoted context omitted.
>"Facebook is like a game where the difficulty rises after you've had a taste of success. And by difficulty I mean you have to pay to reach your previously levels of success" Your analogy would sound better, and imo, reflect reality more if you swapped out 'game' for 'drug'. That is to say, Facebook is like a drug (like heroin), the more you use it the more you have to pay to get the same level of high. Don't become…
Except that doesn't work as an analogy because the end-users are not the ones paying.
Drugs are not always paid with money. Services like facebook neither.
But maybe drugs is a bit overkill.
Like sugar maybe ?
Re: Biggest drop in Facebook organic reach we have seen
#84Earlier quoted context omitted.
That is absolutely annoying as well. It's as if Facebook should show me the things I've asked it to, and show you the things you've asked it to, and not try and take mine away or give them to you.
Inferring that people that are “friends” may share the same interests doesn’t seem that unreasonable to me.
Fine inference, but the implementation degenerates to spam. My news feed has almost nothing other than things-others-liked now, mostly because Facebook seems to be trying to push video heavily into your feed because (I assume) it increases their engagement statistics drastically on the average
Re: Biggest drop in Facebook organic reach we have seen
#85Facebook pulling a bait and switch for newspapers that forces them to pay to reach an audience they used to reach for free (organic reach)? This has only happened repeatedly in the history of facebook. Facebook is like a game where the difficulty rises after you've had a taste of success. And by difficulty I mean you have to pay to reach your previous levels of success. Facebook did this for those first games (e.g. F…
> But I figure everyone knew this about 5 years ago if not earlier. This is something that keep surprising me. This year we had stories after stories against facebook. But nothing unexpected. Only about things we said again and again would happen, for years. We wrote about it. We discussed about it with friends. But apparently, being loud and clear about something very obvious is not enough. When things are too good…
[deleted]
Re: Biggest drop in Facebook organic reach we have seen
#86It is their platform, right? I’d assume they are within their rights to determine how Information flows within it. Obviously they’d want it to be in a way that positively impacts their bottom line. If the ability to reach people on their platform through pages is valuable, then i should not be surprised if they want those who use it to pay for it.
That's going to become increasingly the debate, as with Google. You're starting to see more and more arguments in the media, in Washington DC, among anti-trust and anti-corporate power groups, that these platforms should be treated more like utilities. Given the culture at the moment, I'd expect those arguments to get a lot louder yet. The platforms are responding predictably: "Tech Pours Millions Into Lobbying While…
Is there a proposal of what "like a utility" would look like for social media platforms?
Re: Biggest drop in Facebook organic reach we have seen
#87That's what happens when we abandon protocols (RSS feeds) in favor of walled gardens.
It is kind of understandable that RSS feeds would fade in prominence as content creators, even of more casual blogs, increasingly sought to monetize. RSS feeds tended to present successively posted content without the ads that site owners were keen to confront users with. A person subscribing to feeds would often never need to visit the actual site and see those ads, not would they get tagged by lucrative tracking co…
Or you could simply take the route that most monetized sites with RSS did, and only include the first few paragraphs of your content in the feed.
Ars Technica still does this, and it strikes a good balance between letting the user see what content is available in the tool of their choice (and whether they'd be interested in reading more), and the site/publisher having control over how the complete articles are presented.
Of course, this requires the site to actually have more than a paragraph worth of actual content for any given article.
Re: Biggest drop in Facebook organic reach we have seen
#88Facebook pulling a bait and switch for newspapers that forces them to pay to reach an audience they used to reach for free (organic reach)? This has only happened repeatedly in the history of facebook. Facebook is like a game where the difficulty rises after you've had a taste of success. And by difficulty I mean you have to pay to reach your previous levels of success. Facebook did this for those first games (e.g. F…
It's standard go to strategy once you control the supply chain. Maybe it should be called Walmart strategy because it was perfected by them. First they propose a deal. You get access to the massive Walmart supply channel for this good deal. Sales volumes and profits soar. Half year later Walmart buyers negotiate price little lower, then lower still. You must lower the quality of the brand little to make it. And it go…
For more info on this strategy, see this study of Walmart's squeeze of Vlasic (pickles).
Re: Biggest drop in Facebook organic reach we have seen
#89As a former active user on Facebook, this sort of change may succeed in bringing people like me back to the site. The minimal effort required in hitting that "share" button means that every page that organically reached my friends would end up polluting my news feed as well with crap that I wasn't interested in and got in the way of what I had originally joined FB for. If my friends aren't seeing these posts, they wo…
Agreed here. I feel like I am constantly fighting to filter out all this "content" from external sites. I feel like I can't even see the stuff I joined FB for- to see pictures/updates to see what my friends are up to. Instagram is much better for this these days, the signal/noise ratio is getting so low on FB that I find myself going on just out of habit, not because of the information I get from there. It has shades of slashdot, which for awhile was just in my daily list of sites to visit because it always had been, eventually though it dropped off.
Note that you can eliminate a lot of this crap by changing your news feed from "top stories" to "most recent." This change will not persist, can not be changed on the app, and you will have to manually change this every time you log on- you can't even save the url as a bookmark. Still, its waaay closer to the FB I used to really like.
Re: Biggest drop in Facebook organic reach we have seen
#90If I see how many companies don't create a homepage but rely on Facebook entirely. Or have a very stale homepage while they keep posting news on Facebook and Instagram. And I don't get it, if you use a free Wordpress setup with a few simple plug-ins you can already post all of your content immediately to all social media channels together with an update on your homepage.
>free Wordpress setup with a few simple plug-ins
That is already beyond the tech skills of many folks. And since FB is already there, there isn't any urgency for them to waste time learning, or $$$ to pay someone.