Live data from Hacker News

Biggest drop in Facebook organic reach we have seen

medium.com

71–80 of 138 posts

Re: Biggest drop in Facebook organic reach we have seen

#71
As a former active user on Facebook, this sort of change may succeed in bringing people like me back to the site. The minimal effort required in hitting that "share" button means that every page that organically reached my friends would end up polluting my news feed as well with crap that I wasn't interested in and got in the way of what I had originally joined FB for. If my friends aren't seeing these posts, they won't be clicking "share" on them either.

I've had my account on Facebook since 2004 when it first became available at my university. Since the very beginning it's first usefulness was as a Rolodex, basically. I recently stopped using the site (without deactivating my account, because it still serves that digital Rolodex function) because >75% of the posts on my newsfeed were either "organic" ads or propaganda. Most of the offending posts were things that had been "shared" by my friends and not necessarily even posted by pages I had "liked" or "followed"

A principle I've been using recently to help me understand the world around me is that I am not special or unique, and when I do something, a lot of other people who are broadly similar to me are doing the same thing. So, I assume that there are others like me who have recently been deleting the FB app and avoiding the website, if not deleting their accounts entirely. Facebook is almost certainly aware of it, and while publishers are always going to see stuff like this as a money grab, it may be necessary for the health of the platform for FB to clamp down on publisher patterns that are driving users away.

Re: Biggest drop in Facebook organic reach we have seen

#72

Earlier quoted context omitted.

I don’t know - how many posts is an individual meant to consume in a day? X friends + Y followed pages x Z average posts per day. What’s the baseline X for an average user, 100? 300? What about Y pages liked / followed, another hundred? Plus if like half the feed is “A friend liked this post: “ you have even more content to consume that you didn’t even sign up for directly.

>> X friends + Y followed pages x Z average posts per day. Not sure how it works for you, but facebook feed dropped in quality about 9mo ago for me -- Without any change from my side, I usually only see "Close Friends" posts plus significant posts (high likes, live events) from all friends. I also see lots of repeats of posts I already saw earlier in the day or previous days. At first I thought, perhaps my friends ha…

I'm the same, I almost never see anything new in timeline except 2 or 3 people, some who I don't even care about.

Re: Biggest drop in Facebook organic reach we have seen

#73
post #20

That's what happens when we abandon protocols (RSS feeds) in favor of walled gardens.

RSS feeds aren't social.

Social functionality might not be important to you, but it is very important to many, many people.

(Services that graft social functionality onto RSS feeds could satisfy the same need, but then we're not talking about RSS feeds anymore...)

Re: Biggest drop in Facebook organic reach we have seen

#74
post #52
post #35

> In main newsfeed are now just friend and sponsored posts. Haven't seen many posts by my friends this year, only people commenting or liking stuff on various pages. Not sure if it is because my friends (including me) have stopped posting, or if it just drowns in everything else.

Can confirm. In my friends list only activity is tagging on memes and posting life events. All personal sharing has moved to Instagram and "stories" on Facebook/WhatsApp/Messenger.

I've only once seen someone use the stories feature of Messenger/facebook, and he is a Facebook employee. All my friends use snapchat to share our days.

Re: Biggest drop in Facebook organic reach we have seen

#75
post #20

That's what happens when we abandon protocols (RSS feeds) in favor of walled gardens.

It is kind of understandable that RSS feeds would fade in prominence as content creators, even of more casual blogs, increasingly sought to monetize. RSS feeds tended to present successively posted content without the ads that site owners were keen to confront users with. A person subscribing to feeds would often never need to visit the actual site and see those ads, not would they get tagged by lucrative tracking cookies. Rather they could read everything "for free" through an RSS reader. Yes, you could introduce ads into the RSS feed, but when the RSS channel is increasingly seen as something for only a tiny niche of anoraks (especially since the demise of Google Reader), no surprise that it was no longer seen as worth the trouble.

Re: Biggest drop in Facebook organic reach we have seen

#76

Earlier quoted context omitted.

I don’t know - how many posts is an individual meant to consume in a day? X friends + Y followed pages x Z average posts per day. What’s the baseline X for an average user, 100? 300? What about Y pages liked / followed, another hundred? Plus if like half the feed is “A friend liked this post: “ you have even more content to consume that you didn’t even sign up for directly.

>> X friends + Y followed pages x Z average posts per day. Not sure how it works for you, but facebook feed dropped in quality about 9mo ago for me -- Without any change from my side, I usually only see "Close Friends" posts plus significant posts (high likes, live events) from all friends. I also see lots of repeats of posts I already saw earlier in the day or previous days. At first I thought, perhaps my friends ha…

I think I noticed the same change in my feed as well, but it's part of a lot of small changes over the past few years that have in general reduced the enjoyment I got from FB to the point where I deleted the apps from my phones and quit using it entirely. I've kept my account active because it's useful for getting in contact with people when I need to, but I never look at FB anymore without a very specific reason for doing so, and I leave as soon as I'm done.

Re: Biggest drop in Facebook organic reach we have seen

#77

What are even facebook "pages you follow"? Is it anything that isn't a personal fb account in the friend list? Do groups count in this category, or are groups a third category? I don't think I follow any "pages" such as those created by companies or artists (apart from personal accounts). If "pages" were basically fb's equivalent of corporate accounts, why would you want to follow them? Isn't that like signing up for…

I follow several pages because they are businesses or organizations that I am actually interested in hearing from.

Local businesses that make announcements that I'm interested in, Musicians who post updates on when they are going on tour/release new albums, the companies that I work for because I like to keep up on what we are announcing publicly.

There are plenty of reasons that I want some organizations to advertise to me.

Re: Biggest drop in Facebook organic reach we have seen

#78

The best part about Twitter is the simple timeline. Twitter doesn’t care about what the account represents, so all accounts have the same priority. Yes, Twitter has started to mess with its timeline, but that’s besides the point. Facebook’s noise problem is one that they themselves created. Countless of times I found myself subscribed to some page only because I liked one of their posts. Which is bullshit, because in…

[deleted]

Re: Biggest drop in Facebook organic reach we have seen

#79
post #11
post #2

I think this is a great turning point for Facebook and might even bring Facebook back on the map SOCIAL media wise. Since almost all people I know barely use Facebook anymore for communication, because you just don’t see any posts by your friends no more.

Actually, they're just forcing businesses that have pages to pay for ads. Like if you have a well known page that has grown through shares and likes, you'll be needing to pay money to reach the people that have liked your page.

I don't have a problem with Facebook asking people to pay for the value provided, especially if it actually increases my utility of it as a user. (Which, admittedly, I'm not anymore - partially due to this problem.)
Post reply on HN