At some point, the general population has to realize that the relationship with social media is pretty one-sided. It's an egregiously impersonal landscape with zero regards for personal well being. Plain and simple, social media companies exist to cash in on your personal data. It's about time that a generation takes a stand.
In these anecdotes, the people mentioned are rebelling for different reasons, in an effort to control choices relating to personal habits, as they modify what are perceived as necessary social obligations and compulsory public behavior, when interacting with modern technology and devices.