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How Logos are Remembered

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Re: How Logos are Remembered

#41

Post by gertef »

fencepost wrote: post #23
DonHopkins wrote: post #6

Who can forget this memorable Logo? http://www.donhopkins.com/home/archive/lisp/llogo.lisp

Why is there a bunch of what looks like really old BASIC code at the bottom? Pretty sure most LISP processors will choke on that.

That's LOGO, not LISP.

The program at top is a LOGO interpreter, written in LISP.

Re: How Logos are Remembered

#42

Post by mark-r »

bpicolo wrote: post #22
amrrs wrote: post #17

Earlier quoted context omitted.

For that matter, Logo of Apple and Audi are two things that are iconic and just floats on top of mind with no effort.

Car brand logos in general are pretty iconic, because you see them all over.

I think it's more than that. They tend to be simple and monochromatic, since they need to be displayed on the car itself - that helps them to be memorable.

My favorites are Infiniti and Toyota.

Re: How Logos are Remembered

#44

Post by c3534l »

ehsankia wrote: post #39

I liked the ending quiz too. Though the question about reddit is wrong. I answered orange and they said it's red. It's actually neither, it's orangered. That's literally what they call it themselves.

At the end, I couldn't figure out what the difference was meant to be with half of the choices. They had a bunch of pictures and I'm like "well, three of these are exactly the same."

Re: How Logos are Remembered

#45

Post by the_af »

duncanawoods wrote: post #11

Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so c…

> Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top.

I'm unconvinced. Of course complex logos are harder to draw, but it doesn't explain why so many people got extremely simple logos wrong, like Adidas' or Domino's, while comparatively harder logos got better scores, like Burger King's or 7-Eleven's!

I think there's something more at play than just logo complexity.

Re: How Logos are Remembered

#46

Post by mark-r »

gertef wrote: post #41
fencepost wrote: post #23

Earlier quoted context omitted.

Why is there a bunch of what looks like really old BASIC code at the bottom? Pretty sure most LISP processors will choke on that.

That's LOGO, not LISP. The program at top is a LOGO interpreter, written in LISP.

If you have to explain the joke, it's not a very good joke.

Re: How Logos are Remembered

#47

Post by theoh »

zodPod wrote: post #12
duncanawoods wrote: post #11

Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so c…

Yeah this almost seems limited by drawing skill and effort. Like I wouldn't bother trying to put a bunch of detail into the starbucks logo because it would end up looking bad so I'd probably just draw a quick approximation and call it done.

IMO, for everybody apart from a few graphic designers, it's not drawing skill that limits accuracy of the Starbucks logo: it's that we never registered its exact geometry in the first place. The ideas of Gestalt perception are frequently used in logo design, and one of them is the "binary" figure/ground relationship that the two colours of the Starbucks logo create. It's complex, and almost everyone just sees a "Gestalt" and doesn't parse the arrangement of parts. Somebody with drafting skills could easily draw it based on textual instructions, but definitely not accurately from memory without a more careful study of the logo than (almost) anyone ever undertakes.

Re: How Logos are Remembered

#48

Post by adventured »

I got a pretty good laugh out of the various intentionally incorrect logos. I think you're doing impressively well if somehow you manage to get people to remember even a single dominant feature and color of your logo.

Re: How Logos are Remembered

#49

Post by ajeet_dhaliwal »

I hope the people who drew the least accurate ones are just unfamiliar with these companies, I have bad memory but these are hilariously bad. Also the Foot Locker man still looks like he's wearing a hat to me when I see the logo so I'm not sure that's a memory issue.

Re: How Logos are Remembered

#50

Post by jghn »

will_brown wrote: post #18
amrrs wrote: post #17

Earlier quoted context omitted.

For that matter, Logo of Apple and Audi are two things that are iconic and just floats on top of mind with no effort.

It's funny you mention Audi before the Olympics' logo, though similar.

Not sure what this implies but I couldn't remember what the Audi logo looked like until I saw this post.
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