How Logos are Remembered • Hacker News Board

Re: How Logos are Remembered

#11

Post by duncanawoods » Fri, Sep 22, 2017, 6:16 PM UTC

Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top.

I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so complex that its worth >$5 and forget that you could make it at home for $0.20.

Re: How Logos are Remembered

#12

Post by zodPod » Fri, Sep 22, 2017, 6:27 PM UTC

duncanawoods wrote: post #11

Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so c…

Yeah this almost seems limited by drawing skill and effort. Like I wouldn't bother trying to put a bunch of detail into the starbucks logo because it would end up looking bad so I'd probably just draw a quick approximation and call it done.

Re: How Logos are Remembered

#13

Post by dguo » Fri, Sep 22, 2017, 6:29 PM UTC

mark-r wrote: post #8

They missed what I consider to be the best logo in history: McDonalds. The ability to draw that one from memory would undoubtedly be at the top.

Ditto for Nike.

Re: How Logos are Remembered

#14

Post by archildress » Fri, Sep 22, 2017, 6:29 PM UTC

Fun read.

Should companies use studies like this to recreate their logos? Is it a look into the subconscious of how we process symbols and icons?

Re: How Logos are Remembered

#15

Post by sogen » Fri, Sep 22, 2017, 6:39 PM UTC

503 error.

Hugged to death

Re: How Logos are Remembered

#16

Post by irrational » Fri, Sep 22, 2017, 6:40 PM UTC

dguo wrote: post #13

mark-r wrote: post #8

They missed what I consider to be the best logo in history: McDonalds. The ability to draw that one from memory would undoubtedly be at the top.

Ditto for Nike.

That was my first thought too.

Re: How Logos are Remembered

#17

Post by amrrs » Fri, Sep 22, 2017, 6:42 PM UTC

dguo wrote: post #13

mark-r wrote: post #8

They missed what I consider to be the best logo in history: McDonalds. The ability to draw that one from memory would undoubtedly be at the top.

Ditto for Nike.

For that matter, Logo of Apple and Audi are two things that are iconic and just floats on top of mind with no effort.

Re: How Logos are Remembered

#18

Post by will_brown » Fri, Sep 22, 2017, 6:51 PM UTC

amrrs wrote: post #17

dguo wrote: post #13

Earlier quoted context omitted.

Ditto for Nike.

For that matter, Logo of Apple and Audi are two things that are iconic and just floats on top of mind with no effort.

It's funny you mention Audi before the Olympics' logo, though similar.

Re: How Logos are Remembered

#19

Post by lotyrin » Fri, Sep 22, 2017, 6:56 PM UTC

zodPod wrote: post #12

duncanawoods wrote: post #11

Fascinating but it doesn't seem to prove anything besides we struggle to draw complex logos from memory therefore the complex logos of Starbucks and Footlocker are at the bottom and the simpler logos of Target and Ikea at the top. I don't think anyone will struggle to recognise the Starbucks brand despite the difficulty in drawing mermaids. In someways its quite fitting - they want you to believe their coffee is so c…

Yeah this almost seems limited by drawing skill and effort. Like I wouldn't bother trying to put a bunch of detail into the starbucks logo because it would end up looking bad so I'd probably just draw a quick approximation and call it done.

A better methodology might be to pair a rememberer and an artist (like for forensic artist mugshots). But that would be a ton of work if you wanted to get decent sample size.

Re: How Logos are Remembered

#20

Post by jimmaswell » Fri, Sep 22, 2017, 6:57 PM UTC

robbyking wrote: post #4

It's really interesting how many people remember the previous version of any given logo. I wonder if this means these logos were updated at the correct time, so when people see them they seem fresh and modern.

Some logos have changed from memorable, iconic, and well-designed into listless forgettable mailed-in husks intended to be more "modern," one of the worst offenders being Pepsi.