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How Logos are Remembered

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Re: How Logos are Remembered

#25
yeah but having someone be able to articulate the make up of a logo on a paper is a huge departure then you having an identifiable logo that can not be confused for another by the consumer.

Re: How Logos are Remembered

#26

It's really interesting how many people remember the previous version of any given logo. I wonder if this means these logos were updated at the correct time, so when people see them they seem fresh and modern.

Some logos have changed from memorable, iconic, and well-designed into listless forgettable mailed-in husks intended to be more "modern," one of the worst offenders being Pepsi.

The Pepsi logo became super memorable in my mind when I pictured it as a rather rotund person wearing a red shirt and blue trousers leaning backwards

Re: How Logos are Remembered

#27
The ability to draw a memorable thing from memory is entirely dependent on how much of an artist the drawer is. It has nothing to do with the memorability of the logo. We can all recognize the Pepsi or Coca-Cola logos, but only artists who have made mental notes of the shapes will be able to draw a likeness... And that doesn't even mean anything.

Re: How Logos are Remembered

#28
post #17

Earlier quoted context omitted.

For that matter, Logo of Apple and Audi are two things that are iconic and just floats on top of mind with no effort.

It's funny you mention Audi before the Olympics' logo, though similar.

Olympics' logo would be interesting to see, because I can't really think of the right color order. I doubt many people can.
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