Earlier quoted context omitted.
There's a study that indicates an interesting trend: you can have articles that have hard data, have soft anecdotes, or have both. Of those, the ones that try to do both are significantly less convincing than the ones that solely focus on one approach. I know a guy who loves articles that do both though, so YMMV.
When I see an article that starts out with a "soft anecdote" I'm immediately put off because it seems like an attempt to manipulate my emotions. That's not really necessary if you have the data to support your point, so my first inclination is your data is weak and you're trying to slip something by me.
So, yes, it's an attempt to manipulate emotions, but it doesn't have to mean that the data doesn't support the overall point. A clickbaity headline isn't indicative of a bad article either, it just hints at the readership they're trying to attract.